Apollo.io

Senior Integrated Content Strategist

Apollo.io

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Senior

Tech Stack

Apollo

About the role

  • Help rebuild a modern content marketing function from the ground up: audit existing content, architect strategy, and pilot scalable processes.
  • Contribute to a full-funnel content strategy with content across formats: long-form pieces, thought leadership, short-form video, interactive tools, and sales enablement.
  • Audit, edit, and reuse existing Apollo content, making recommendations based on performance, accuracy, and strategic fit.
  • Build and refine Apollo’s editorial pillars to ensure consistency across themes such as AI, automation, sales acceleration, and data quality.
  • Embed AI across the content lifecycle to accelerate ideation, creation, optimization, and personalization.
  • Partner with Growth, Product Marketing, and Sales to create campaign-serving content that drives pipeline, adoption, and engagement.
  • Lead distribution-minded planning, designing content for multi-use across social, lifecycle email, in-product education, paid media, and outbound.
  • Help architect future-state UX of Apollo’s content entities with intuitive navigation, modular structure, and mixed media integration.
  • Analyze and optimize content performance, turning data into action to amplify impact.

Requirements

  • 8-10 years of experience in content strategy, editorial planning, or integrated marketing, preferably in B2B SaaS or a fast-growing startup.
  • Proven success in building and executing content strategies that span the funnel and move the needle, from brand awareness to conversion.
  • Has a portfolio spanning multiple formats, including thought leadership, sales enablement assets, SEO content, video scripts, and frameworks/templates.
  • Deep familiarity with content distribution best practices across paid, organic, email, in-product, and lifecycle channels.
  • Enthusiastic about the potential of AI tools to speed up production, improve personalization, and enhance SEO performance.
  • Excellent cross-functional collaboration skills, able to connect the dots across product, brand, growth, and sales.
  • Analytical mindset, comfortable using data to refine what gets built, how it’s distributed, and how it performs.
  • Bonus if you’ve led or contributed to content hub UX (e.g., designing IA or structure for editorial experiences).