Content Manager – Enterprise
Perplexity
Senior Integrated Content Strategist
Apollo.io
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
Apollo
About the role
- Help rebuild a modern content marketing function from the ground up: audit existing content, architect strategy, and pilot scalable processes.
- Contribute to a full-funnel content strategy with content across formats: long-form pieces, thought leadership, short-form video, interactive tools, and sales enablement.
- Audit, edit, and reuse existing Apollo content, making recommendations based on performance, accuracy, and strategic fit.
- Build and refine Apollo’s editorial pillars to ensure consistency across themes such as AI, automation, sales acceleration, and data quality.
- Embed AI across the content lifecycle to accelerate ideation, creation, optimization, and personalization.
- Partner with Growth, Product Marketing, and Sales to create campaign-serving content that drives pipeline, adoption, and engagement.
- Lead distribution-minded planning, designing content for multi-use across social, lifecycle email, in-product education, paid media, and outbound.
- Help architect future-state UX of Apollo’s content entities with intuitive navigation, modular structure, and mixed media integration.
- Analyze and optimize content performance, turning data into action to amplify impact.
Requirements
- 8-10 years of experience in content strategy, editorial planning, or integrated marketing, preferably in B2B SaaS or a fast-growing startup.
- Proven success in building and executing content strategies that span the funnel and move the needle, from brand awareness to conversion.
- Has a portfolio spanning multiple formats, including thought leadership, sales enablement assets, SEO content, video scripts, and frameworks/templates.
- Deep familiarity with content distribution best practices across paid, organic, email, in-product, and lifecycle channels.
- Enthusiastic about the potential of AI tools to speed up production, improve personalization, and enhance SEO performance.
- Excellent cross-functional collaboration skills, able to connect the dots across product, brand, growth, and sales.
- Analytical mindset, comfortable using data to refine what gets built, how it’s distributed, and how it performs.
- Bonus if you’ve led or contributed to content hub UX (e.g., designing IA or structure for editorial experiences).
