Wpromote

Senior Director, B2B Media Strategy

Wpromote

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $150,000 - $180,000 per year

Job Level

Senior

Tech Stack

Apollo

About the role

  • Lead enterprise and growth-stage clients translating complex business goals into measurable marketing outcomes.
  • Design integrated go-to-market strategies connecting media, operations, and revenue alignment.
  • Optimize media mix, audience segmentation, creative alignment, and measurement using B2B martech, adtech, datatech.
  • Apply maturity maps, resource models, and digital transformation strategies for operational consulting.
  • Deploy tactics to accelerate impression-to-revenue velocity across revenue teams.
  • Ensure messaging aligns with audiences to move accounts into pipeline and closed-won revenue.
  • Collaborate with channel specialists, client services, and analytics teams; engage with client sales and marketing leaders.
  • Provide thought leadership, mentor team members, and drive strategic ideation and innovation.

Requirements

  • 6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH).
  • Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI.
  • Practitioner-level working knowledge of: Analytics tools: GA4, Adobe Analytics; Tagging & tracking: Google Tag Manager (GTM) or equivalent; Ad platforms: DSPs (The Trade Desk, DV360), LinkedIn Ads, Google Ads, Meta Ads, and other social ad platforms; SEO/content tools: SEMrush, Ahrefs, or equivalent.
  • Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn).
  • Strong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizations.
  • Deep working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub), including hands-on configuration, workflow creation, and reporting.
  • Experience deploying operational solutions in CRM/MAP systems—such as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation.
  • Familiarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo).
  • Proven ability to assess and improve sales and marketing alignment using structured frameworks like maturity maps, resource planning models, and digital transformation roadmaps.
  • Experience integrating martech, adtech, and datatech platforms to create scalable go-to-market systems.
  • Strong knowledge on best-in-class B2B measurement models including MTA, MMM and other advanced marketing analytics methodologies.