Define, develop, and execute a scalable demand generation engine that drives inbound growth by increasing awareness and capturing demand (includes integrated campaigns, partnership marketing, events, and multiple channels).
Build a foundation for tracking Marketing KPIs and communicate results on a consistent basis; goals are based on creating opportunities and generating pipeline that turns into revenue. Leverage the insights and qualitative observations to inform strategy and make decisions.
Own the messaging and positioning for Network Right, including the go-to-market process for driving adoption of our services and the strategy for on- and offline content that converts.
Create the blueprint for scaling the Marketing function, collaborating closely with sales, operations, and finance to maintain organizational alignment and support broader business objectives.

Requirements

5+ years of experience in growth marketing, particularly in B2B services
Proficient in tools like HubSpot, LinkedIn Ads, Google Ads, Apollo, and Google Analytics to optimize marketing efforts.
Experience successfully executing growth and demand generation strategies in past roles, achieving and exceeding growth targets.
Networking experience and ability to build and maintain relationships with industry partners, clients, and key figures.
Demonstrated ability to swiftly try new ideas, pivot when necessary, and scale successful initiatives rapidly in a fast paced-environment.
Strong analytical skills and stellar written and verbal communication skills.
BA/BS degree in business or marketing preferred (quantitative focus is preferred).
Experience working with multiple types of services (MSP/VAR/SaaS/B2B, etc.) preferred.
Curious, self-starter, collaborative, and adaptable in an ever-changing field.

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

growth marketingdemand generationmarketing KPIscontent strategyB2B servicesanalytical skillsrelationship building

communication skillscollaborationadaptabilitycuriosityself-starterability to pivot