Senior Integrated Content Strategist
Apollo.io
Apollo
Audience Development Manager, Events
IDC
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $75,000 - $100,000 per year
Job Level
Mid-LevelSenior
Tech Stack
ApolloWordPress
About the role
- Audience Development Strategy
- Build and segment a robust U.S. database of qualified IT executives using Apollo.io, lead-gen tools, LinkedIn navigating and list vendors.
- Develop and manage opt-in acquisition programs across webinars, newsletters, and event campaigns.
- Own and refine the U.S. audience development playbook based on geographic, persona and industry targeting.
- Lead audience acquisition for both single-sponsor custom events and multi-sponsor syndicated programs, both in-person and virtual.
- Data & Technology Management
- Ensure data integrity by managing bounce tracking, preference centers, and unsubscribe compliance with national and global standards.
- Collaborate with IT on CRM/ESP integrations (Marketo, Adestra, Cvent etc.)
- Track audience engagement metrics and implement progressive profiling and UTM tagging.
- Campaign Execution & Event Promotion
- Build event landing pages in CVENT and WordPress
- Manage the event specific lists and outreach ensuring the registration goals are met on each event type in your portfolio.
- Execute always-on email and content campaigns to grow opt-ins.
- Collaborate with marketing on newsletter content and promotion calendars.
- Work with analysts and speakers to co-promote events and grow the funnel via LinkedIn and social media.
- Maintain a calendar of audience availability for single sponsor event matching, working closely with the Sales department.
- Stakeholder Collaboration
- Partner with sales to align audience development strategy to sponsorship KPIs.
- Collaborate with event operations, client services, IT and marketing teams to ensure campaign readiness and compliance.
- Engage with IDC analysts and influencers for webinar programming and social amplification.
Requirements
- 5+ years of experience in audience development, marketing operations, or demand generation (preferably in the B2B tech or events sector)
- Deep understanding of the U.S. IT landscape and executive buyer personas
- Experience working with senior and c-suite executives
- Proficient with Apollo.io or similar list-building tools
- Strong experience with ESPs such as Marketo, Adestra, Cvent, or comparable systems
- Experience sourcing, cleansing, and growing opt-in databases in compliance with CAN-SPAM and GDPR
- Highly organized, proactive, and comfortable working in fast-paced, matrixed environments
- Strong collaboration and communication skills across marketing, IT, sales, and external partners
- Experience working in a global marketing team (preferred)
- Spanish, Portuguese or French language would be considered an asset, but not required.
- Familiarity with CIO communities or IT leadership councils (preferred)
- Past success with LinkedIn lead gen ads or speaker-driven referral campaigns (preferred)
- Some travel will be required within the USA to attend and support 3-4 events annually.
