Performance Marketing

• Lead the development and execution of integrated, multi-channel demand generation strategies aligned to revenue goals, driving cohesive messaging and measurable pipeline growth across digital, content, paid, and regional programs.
• Own the full campaign lifecycle—from planning through optimization—across email, paid media, content, events, and webinars.
• Partner with marketing automation and database teams to build high-performing nurture programs that convert engagement into high-quality MQLs and tangible pipeline contribution.
• Design and optimize the end-to-end customer journey, aligning messaging and research-driven content to each stage of the funnel to efficiently move prospects from awareness to conversion while driving both quality and volume of MQL creation.
• Act as a true revenue partner to sales and SDR teams, ensuring alignment on targeting, follow-up processes, and pipeline goals, with shared accountability for lead quality, conversion, and revenue outcomes.
• Drive results through rigorous performance monitoring and in-flight optimization, using data and funnel insights to refine targeting, messaging, and spend allocation while delivering clear, executive-ready reporting on pipeline impact and ROI.
• Energize and team members while fostering a culture of accountability and performance. Collaborate cross-functionally with product marketing, field marketing, analysts, sales, content, regional teams, and operations to ensure strategic alignment and maximum market impact.

IDC

Performance Marketing Manager