Mast-Jägermeister US, Inc.

Sales

• The Chief Sales Officer (CSO) has full sales responsibility for Jägermeister’s two sales regions – East/Control and West/Canada.
• The CSO develops and executes the MJUS brand portfolio sales strategy in collaboration with other function leaders for both on- and off-premise, and retail chains within the region. As the CSO, you will partner with Germany and the Global team to successfully drive consistency in best practices across the sales organization while simplifying and improving processes to grow the MJUS brand portfolio. The CSO is responsible for hiring, developing, and retaining top talent – they are responsible for leading, coaching and developing their team through influence and strategic leadership.
• The CSO is an actively engaged member of the organization’s Senior Leadership Team (SLT). This role will be in market 50% of the time.
• **Principal Duties and Responsibilities**:
• **Distributor Management**
• Growing Sales and Distribution for the MJUS brand portfolio.
• Partners with and influences Distributor management on MJUS brand portfolio on sales strategy and execution.
• Responsible for aligning the distributor management teams and National Accounts.
• Maintains Distributors’ share of mind and continually evaluates Distributors’ effectiveness and provides influence, and always has a pulse on performance.
• Keeps Distributor Leadership aligned and focused on key channels, distribution targets and programs.
• Accountable for distributor banks, GP, and other funding as needed.
• **Commercial Planning**
• Defining sales objectives and driving the team to achieve KPIs.
• Communicates awareness of the annual strategic priorities as part of the planning process
• Develops annual and long-term sales plan for growing MJUS brand portfolio for on- and off-premise and National Accounts.
• Responsible for ensuring all sales activities are in line with the organization's objectives.
• Aligns financial targets for each region and ensures effective communication of the plan to the organization and distributors.
• Is the expert in pricing, profit and brand economics.
• Uses data and insights to make informed decisions and define strategic processes to elevate execution in the market.
• Monitors reporting and business intelligence/insights to leverage data for the sales organization.
• Drives execution with excellence.
• **People Leadership**
• Inspires and manages an effective leadership team for the region which regularly reviews the business and aligns on the course of execution.
• Establishes individual accountability through communication of expectations, goals, and KPIs down to each employee.
• Provides ongoing coaching, feedback, training – Making Meisters (7 Steps).
• Builds bench strength and future leaders within the company.
• Continually upgrades organization’s talent pool through training, promotions from within and attracting and selecting new talent from outside when appropriate/needed.
• **Analysis & Execution**
• Creates accountability within the sales organization by developing appropriate metrics.
• Ensures salesforce is effectively utilizing BI and sales data tools to track results.
• **Org Leadership & Communication**
• Actively engaged SLT member
• Partnering with Global
• Simplifying, streamlining & improving processes & communication (including those between field & HQ).

Chief Sales Officer

Financial Planning and Analysis

• Lead and elevate the annual planning cycle, periodic reforecasts, and multi‑year strategic planning through improved systems, standardized processes, and advanced analytics.
• Deliver monthly P&L reporting with deeper, more strategic insight - clearly articulating drivers of variances and guiding senior leadership decision‑making.
• Build and continuously improve forecasting tools, models, and dashboards to increase speed, accuracy, and visibility of financial performance.
• Own the pricing governance, ensuring disciplined decision‑making and alignment between Finance and Commercial
• Develop pricing tools, models, and processes that optimize margin and improve promotional efficiency
• Partner with Commercial leadership to evaluate pricing strategies, elasticity, competitive dynamics, and margin-impacting initiatives.
• Manage all financial aspects of revenue, margin, trade spend, and marketing investment, ensuring alignment with company targets
• Lead financial analysis identifying growth opportunities, risk mitigation strategies, and commercial initiatives that drive long‑term value.
• Partner closely with Accounting to ensure accurate month-end close, accruals, and financial controls.
• Lead the design, implementation, and adoption of enhanced finance tools (forecasting platforms, pricing systems, automated reporting solutions).
• Drive automation and modernization of reporting, replacing manual processes with scalable, tech‑enabled solutions.
• Serve as a trusted advisor to the VP/GM and Commercial leadership team, shaping strategy through strong financial insight and commercial understanding
• Influence and partner with external (distributors partners) and internal (Commercial, Marketing, Finance) stakeholders - to drive alignment and execution.
• Mentor junior team members and help build stronger financial capabilities across the organization.

Commercial Finance Manager

Marketing

• Lead the development and execution of marketing strategies for both on-premise and off-premise channels within the MJUS portfolio, including segmentation, brand standards, and execution zones informed by data insights.
• Design and implement impactful commercial marketing programs in partnership with the shopper marketing agency and commercial team to drive KPIs and foster brand growth.
• Plan, manage, and execute quarterly tentpole commercial programs, tailoring versions for each channel to ensure brand consistency, consumer engagement, and compliance.
• Develop supplemental programming to support brand partnerships and extend initiatives to the commercial team as needed.
• Create clear consumer journeys for all programs to deliver a seamless and easily communicated experience.
• Provide strategic support through educational materials, including presentations, sell sheets, and other resources to enable effective execution.
• Manage and maintain the commercial calendar, ensuring alignment and integration with broader commercial team initiatives.
• Collaborate with Regional Execution Directors to recap program performance, assess results, and identify insights for future optimization.
• Collaborate with the shopper marketing agency to conceptualize and develop POS tools for each promotional period, ensuring they effectively support the commercial team in achieving KPIs.
• Partner with the POS team to deliver tools on time and within budget for all promotional programs.
• Lead creative processes, including briefings, reviews, and approvals for MJUS portfolio key visuals (KVs), POS materials, sell sheets, and mock-ups across on- and off-premise channels, working closely with the internal graphic designer to ensure high-quality outputs.
• Steward of the Jägermeister commercial marketing budget, overseeing planning, tracking, and reporting of all marketing initiatives using the designated tracker.
• Proactively identify risks and opportunities on a monthly basis to ensure optimal budget utilization and alignment with business objectives.
• Collaborate with third-party vendors to develop and execute consumer offers for each program, ensuring timely and complete delivery in support of commercial team KPIs.
• Engage in cross-functional collaboration with internal commercial, brand, and legal teams to ensure seamless execution and compliance.
• Analyze market trends, competitor activities, and consumer behavior within the commercial environment, leveraging data insights to adapt marketing strategies and uncover growth opportunities.
• Strong commercial acumen with the ability to understand business drivers, prioritize opportunities, and translate marketing initiatives to sales audience.
• Solid understanding of the 3-tier system and how suppliers, distributors, and retailers work together to bring products to market.

Commercial Marketing Manager

Data Analyst

• Build and support annual planning tools, incorporating driver-based analysis
• Assist sales teams with biannual territory reviews and revisions
• Set individual salesperson distribution, activation, and volume goals
• Set state-level distribution goals
• Set distributor partner distribution and activation goals
• Manage allocation processes for Point-of-Sale materials
• Manage allocation and tracking processes for VAP, Limited Time Offer, and Innovation products
• Provide analytical support for regional team volume forecasts
• Develop and maintain syndicated data (e.g., Nielsen, NABCA) workbooks/dashboards
• Maintain and publish periodic updates to Commercial KPI tracker
• Develop ad-hoc reporting for execution strategies, e.g., measuring ROI and Lift related to price, sampling, and programming activity
• Design and analyze survey data generated by sales teams
• Prepare QBR materials to support meetings with distributor partners

Chief Sales Officer

Commercial Finance Manager

Commercial Marketing Manager

Performance Analytics Manager