Regional Chain Sales Manager

Mast-Jägermeister US, Inc.

Regional Chain Sales Manager leading sales growth across California for MJUS portfolio. Managing relationships with key accounts and overseeing marketing strategies to maximize brand presence.

Posted 6/26/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSenior💰 $125,000 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Drive and execute sales strategies for the Central Region, ensuring volume targets and growth objectives are met for all regional chain accounts.
Build and maintain strong, long-term relationships with key chain customers to increase brand visibility and product penetration by optimizing new distribution and chain programming.
Collaborate with the National Account team to adapt and implement successful strategies at the regional level, ensuring measurable improvements in execution and sales performance.
Partner closely with regional distributors, internal MJUS sales teams, and marketing departments to ensure alignment on sales goals, promotional activities, and product launches.
Managing the day-to-day activities for all chain business working closely with distributor Vice Presidents, Account Executives, and Trade development managers. Oversee merchandising, and promotional strategies to maximize brand presence and sales in all assigned chain accounts.
Develop and implement tailored training programs for distributor teams to enhance understanding of the MJUS portfolio and improve market execution.
Utilize Power BI and sales analytics platforms to monitor performance, identify trends, and provide actionable insights to stakeholders.
Manage and monitor budget and resource allocation for all trade marketing activities within the region.
Act as a brand ambassador for the company, ensuring that all retail chain accounts understand and embrace the brand’s values, vision, and product offerings.

Requirements

What you’ll need

Bachelor’s Degree is required, MBA a plus
Minimum of 5 years’ experience in beverage alcohol and a minimum 3 years’ selling to National or Regional Account customers
Willingness to learn selling the Jägermeister way
Proven track record of successful sales, goal attainment, programming, and partnerships in on premise Accounts
Skillful in working across teams internally and externally
Demonstrated budget and sales management skills
Understanding of digital marketing, social media platforms and marketing plans
Managed third party agency relationships and maximize customer spend
Must have a valid driver’s license and own vehicle to travel
Thorough knowledge of state and federal laws and industry guidelines governing your activities. Familiarity with Distilled Spirits Counsel of the U.S. (“DISCUS”) Code of Responsible Practices and beverage alcohol laws and regulations a plus
Excellent computer skills across Microsoft Office and internal data systems
Proficiency in **sales analytics tools** (e.g., Nielsen, IRI, VIP, Power BI, or other sales reporting systems).
Excellent time management and administrative skills

Benefits

Comp & perks

Highly competitive compensation packages- 125-135k +25% annual bonus
Comprehensive medical, dental, and vision insurance
Matching 401(k) plan
Yearly wellness stipend (gym membership or fitness classes)
Generous holiday and vacation policy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales strategiessales performancebudget managementsales managementdigital marketingprogrammingpartnershipstraining program developmentmerchandisingproduct launches

Soft Skills

relationship buildingcollaborationcommunicationtime managementadministrative skillsgoal attainmentteamworkadaptabilityleadershipcustomer service

Certifications

Bachelor’s DegreeMBAvalid driver’s license