VP/GM – East & Control

Mast-Jägermeister US, Inc.

VP/GM responsible for Jägermeister's US sales region. Develops sales strategies and manages distributor relationships while leading regional sales activities.

Posted 6/18/2026full-timeRemote • New York • 🇺🇸 United StatesLead💰 $275,000 - $295,000 per yearWebsite

About the role

Key responsibilities & impact

The VP/GM has full sales responsibility for one of Jägermeister’s US sales regions.
Develops and executes the region’s sales strategy in collaboration with other function leaders for growing the MJUS brand portfolio both on- and off-premise, and chains within the region.
Owns and grows the relationship(s) with their Distributor counterparts (typically Regional President or General Manager), including “top-to-top” planning and negotiations, and influencing the Distributors’ share of mind.
Hires, coaches, develops, and retains top talent while leading a large region.
In market 30 – 40% of the time.

Requirements

What you’ll need

15+/- years of experience in Sales/Marketing, preferably in the spirits and/or beverage, consumer industry
Demonstrated distributor relationship management, account management, and chain experience
Innovative and creative in approaching distributors and expanding business
Have leadership maturity and proven success in leading, developing, motivating, and training sales teams
Excellent communication skills with ability to share the vision and inspire others
Able to formulate strategies and execute against them to drive results
Creative presentation/public speaking and premium selling skills
Well-developed influence and negotiation skills; persistent and persuasive
Ability to make meaningful contributions to the organization’s SLT (contribute beyond Sales)
Knowledge of the federal, state, and local laws and regulations. Knowledge of Distilled Spirits Counsel of the U.S. (“DISCUS”), National Alcohol Beverage Control Association (“NABCA”) and beverage alcohol laws and regulations
Frequent travel required (30 – 40%); must have valid driver’s license and vehicle for travel between accounts within assigned territory
Must be proficient in MS Office Suite (Outlook, Excel, Word, PowerPoint)
College degree required

Benefits

Comp & perks

Highly competitive compensation packages-275-295k+40% annual target bonus
Comprehensive medical, dental, and vision insurance
Matching 401(k) plan
Yearly wellness stipend (gym membership or fitness classes)
Generous holiday and vacation policy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales strategydistributor relationship managementaccount managementchain experiencepresentation skillspublic speakingnegotiation skillsinfluence skillsstrategic formulationresults execution

Soft Skills

leadership maturityteam developmentmotivationcoachingcommunication skillscreativitypersuasivenesspersistencevision sharinginspiration