Marketing.MBA: Digital Marketing Powerhouse

Performance Marketing

• Build and execute the full-funnel growth strategy across paid, organic, email, and lifecycle marketing
• Serve as the sole copywriter crafting all ads, emails, landing pages, social posts, and product messaging
• Run experiments, measure performance, optimize messaging and media performance
• Maintain ownership of all growth initiatives end-to-end—strategy → execution → iteration
• Own acquisition, activation, and retention strategy, including messaging, positioning, funnel design, creative strategy, and media buying (budget, channel mix, optimization)

Head of Growth – Performance Marketing

Digital Marketing

• Build and optimize multi-channel, full-funnel marketing systems
• Identify and implement AI-driven optimizations and automations to increase output quality and efficiency
• Lead performance strategy focused on ROAS, CAC, LTV, CPL, and conversion rate uplift
• Drive creative testing, funnel optimization, and data-backed decision-making
• Work collaboratively across teams for all non-specialist tasks.
• Execute at top-1% level in your deep specialization
• Present insights, performance reviews, and strategic recommendations to leadership and clients
• Mentor team members and contribute to client success

Senior T-Shaped Online Marketing Manager

• Build and execute the full-funnel growth strategy across paid, organic, email, and lifecycle marketing, including full ownership of media buying strategy, budget allocation, channel mix, and performance optimization
• Serve as the sole copywriter crafting all ads, emails, landing pages, social posts, and product messaging, while also leading creative strategy across channels to ensure cohesive, high-performing campaigns
• Run experiments, measure performance, optimize messaging and media performance, and double down on what works
• Maintain ownership of all growth initiatives end-to-end—strategy → execution → iteration, spanning media buying, creative direction, and performance optimization

Head of Growth, Performance Marketing

Account Executive

• You own the full closing motion on high-intent US inbound: discovery, pitch, negotiation, signature.
• Manage multi-stakeholder deals end-to-end with disciplined follow-up; nothing rots in the pipeline.
• Re-engage dormant accounts for upsell and referrals.
• Own HubSpot: clean records, accurate stages, live forecast.
• Use Claude daily to prep calls, personalize outreach, summarize meetings, draft follow-ups — output like a team of three.
• Automate repeatable work in Zapier, n8n, and HubSpot and Claude Cowork workflows.
• Build and iterate the playbooks, call frameworks, and onboarding handoffs the next closer inherits.
• Feed deal-room intel back to marketing, product, and CS. Provide sharp input on pricing, packaging, and offer structure — you hear the market first.

Sales Representative – Closer

• You own the full closing motion on high-intent US inbound: discovery, pitch, negotiation, signature.
• Manage multi-stakeholder deals end-to-end with disciplined follow-up; nothing rots in the pipeline.
• Re-engage dormant accounts for upsell and referrals.
• Own HubSpot: clean records, accurate stages, live forecast.
• Automate repeatable work in Zapier, n8n, and HubSpot and Claude Cowork workflows.

Head of Growth – Performance Marketing

Senior T-Shaped Online Marketing Manager

Head of Growth, Performance Marketing

Sales Representative – Closer

Sales Representative/Closer