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Head of Growth, Performance Marketing
Marketing.MBA: Digital Marketing PowerhouseHead of Growth Marketing at Pressmaster.ai managing full funnel strategies and direct response copywriting. Requires T-shaped marketer with 7-10 years in growth marketing and B2B SaaS.
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Build and execute the full-funnel growth strategy across paid, organic, email, and lifecycle marketing, including full ownership of media buying strategy, budget allocation, channel mix, and performance optimization
- Serve as the sole copywriter crafting all ads, emails, landing pages, social posts, and product messaging, while also leading creative strategy across channels to ensure cohesive, high-performing campaigns
- Run experiments, measure performance, optimize messaging and media performance, and double down on what works
- Maintain ownership of all growth initiatives end-to-end—strategy → execution → iteration, spanning media buying, creative direction, and performance optimization
Requirements
What you’ll need- 7–10+ years in direct response copywriting and performance & growth marketing, ideally in B2B SaaS
- Proven success as the primary copywriter for multi-channel campaigns
- Native-level English (C2) with exceptional clarity, persuasion, and storytelling
- Deep understanding of B2B funnels, buyer psychology, and CRO
- Hands-on, self-directed operator comfortable owning everything solo
- Strong competence with tools like HubSpot, Marketo, Google Analytics, SEMrush, WordPress, etc.
- Highly organized, analytical, and able to deliver under pressure
- Bonus: certifications (Copyhackers, HubSpot, Google Ads)
Benefits
Comp & perks- Full ownership: you are the marketing department
- Strategic freedom with the ability to execute your ideas instantly
- Build the messaging and growth engine from the ground up
- Remote-first flexibility with a fast-paced, highly dynamic culture
- Competitive salary, performance bonuses, and strong career growth potential
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
direct response copywritingperformance marketinggrowth marketingmedia buyingbudget allocationchannel mixperformance optimizationcopywriting for multi-channel campaignsconversion rate optimization (CRO)buyer psychology
Soft Skills
claritypersuasionstorytellingself-directedorganizational skillsanalytical skillsability to deliver under pressure
Certifications
CopyhackersHubSpotGoogle Ads