Marketbridge

Director

• Lead the development and evolution of SEM strategy across Google Ads, Microsoft Ads, and other search platforms.
• Own overall paid search performance, ensuring strategies align with client business objectives, revenue goals, and media efficiency targets.
• Oversee campaign architecture, account structure, scaling strategies, and optimization frameworks across multiple accounts or lines of business.
• Manage SEM budgets, forecasts, pacing, and performance against KPIs including CPA, ROAS, revenue, pipeline, conversion volume, and efficiency metrics.
• Translate business and client objectives into measurable paid search strategies, testing plans, and execution roadmaps.
• Lead advanced testing agendas across bidding strategies, audience segmentation, keyword expansion, creative messaging, landing page performance, and automation.
• Analyze performance trends and synthesize insights into clear strategic recommendations for clients, stakeholders, and internal leadership.
• Partner with analytics, strategy, creative, CRM, and marketing automation teams to improve measurement, attribution, audience strategy, and campaign effectiveness.
• Ensure tracking, attribution, tagging, and data integrity are accurate, scalable, and aligned with reporting needs.
• Provide strategic guidance to internal teams and clients on SEM best practices, platform changes, market trends, and growth opportunities.
• Lead, mentor, and develop SEM team members, providing coaching, quality assurance, and performance feedback.
• Establish processes, standards, and operating models that improve campaign execution, reporting, optimization, and team efficiency.
• Support new business, account growth, and client planning by contributing SEM strategy, audits, forecasts, and recommendations.

Director, SEM

• Lead the development and evolution of SEM strategy across Google Ads, Microsoft Ads, and other search platforms
• Own overall paid search performance, ensuring strategies align with client business objectives, revenue goals, and media efficiency targets
• Oversee campaign architecture, account structure, scaling strategies, and optimization frameworks across multiple accounts or lines of business
• Manage SEM budgets, forecasts, pacing, and performance against KPIs including CPA, ROAS, revenue, pipeline, conversion volume, and efficiency metrics
• Translate business and client objectives into measurable paid search strategies, testing plans, and execution roadmaps
• Lead advanced testing agendas across bidding strategies, audience segmentation, keyword expansion, creative messaging, landing page performance, and automation
• Analyze performance trends and synthesize insights into clear strategic recommendations for clients, stakeholders, and internal leadership
• Partner with analytics, strategy, creative, CRM, and marketing automation teams to improve measurement, attribution, audience strategy, and campaign effectiveness
• Ensure tracking, attribution, tagging, and data integrity are accurate, scalable, and aligned with reporting needs
• Provide strategic guidance to internal teams and clients on SEM best practices, platform changes, market trends, and growth opportunities
• Lead, mentor, and develop SEM team members, providing coaching, quality assurance, and performance feedback
• Establish processes, standards, and operating models that improve campaign execution, reporting, optimization, and team efficiency
• Support new business, account growth, and client planning by contributing SEM strategy, audits, forecasts, and recommendations

Strategy

• Develop comprehensive B2B media strategies that align with client marketing objectives, target audiences, and business goals
• Translate broader marketing and demand-generation strategies into actionable, full-funnel media plans
• Identify and evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels
• Provide strategic direction throughout campaign planning, activation, optimization, and reporting
• Ensure media plans are appropriately structured, measurable, and optimized to deliver against agreed-upon objectives
• Partner with channel specialists and activation teams to ensure campaigns are executed accurately and in alignment with the approved strategy
• Support in-platform campaign management and optimization when required
• Review campaign performance and use data and insights to identify optimization opportunities
• Help establish campaign measurement frameworks, key performance indicators, and reporting approaches
• Ensure learnings and performance insights are incorporated into future planning and recommendations
• Serve as a trusted media advisor to clients, providing clear, informed, and actionable recommendations
• Lead or support client conversations related to media strategy, planning, campaign performance, and optimization
• Present media plans, results, insights, and recommendations with clarity and confidence
• Build a strong understanding of each client’s business, industry, audiences, and competitive landscape
• Identify opportunities to expand or strengthen the agency’s media offering within existing client relationships
• Build and maintain strong relationships with B2B media vendors and platform partners
• Evaluate vendor capabilities, opportunities, and recommendations to ensure they align with client needs
• Support media negotiations and work to secure appropriate rates, placements, and added value
• Oversee media budgets and ensure investments are allocated and managed responsibly
• Maintain awareness of new media partners, platforms, tools, and opportunities relevant to B2B audiences
• Provide guidance, mentorship, and strategic direction to media team members
• Review media plans and recommendations to ensure strategic quality, accuracy, and alignment
• Support the professional development and growth of junior and mid-level team members
• Foster strong collaboration across media, account management, demand strategy, creative, analytics, and other internal teams
• Contribute to the continued evolution of Marketbridge’s media processes, tools, capabilities, and best practices

Director, Media Strategy

Account Executive

• Manages day-to-day execution across 5–6 accounts, serves as the strategic account lead for at least two, and supports other account leads to ensure programs align with client goals and deliver results.
• Takes responsibility for ensuring all programs are running smoothly, and proactively communicates with VPs about account health, team and program performance, etc.
• Develops draft plans for major PR campaigns (i.e., company launches, funding, etc.).
• Directs teams toward national and business press opportunities that support client growth strategies, builds executive visibility, and leads by example in the execution of top-tier earned media relations.
• Develops media strategies for the team and consistently secures top-tier coverage, including at least two new opportunities per client each month and one broadcast opportunity per client each quarter.
• Ensures that high-level materials, including bylines and press releases, are brand-compliant, legally sound, and aligned with tone and message.
• Leads client calls by focusing majority of discussion on new media/campaign ideas, asking questions to draw insights, and ensuring team participation.
• Partners with VPs to manage client expectations and set strategic objectives, while monitoring account health, anticipating risk areas, and adjusting PR strategy to retain relationships and deliver consistent value.
• Mentors and manages team members at the Manager and Senior AE levels, fostering skill growth, adaptability, and strategic thinking, and oversees at least one direct report (when applicable), including performance reviews, monthly check-ins, and staffing considerations.
• Builds flexible team structures that accommodate each client’s communication preferences and internal operating style.
• Contributes to new business efforts by providing client examples, slide content, media wins, and performance data for pitches, while proactively identifying upsell and cross-sell opportunities within existing accounts.
• Attends two local industry/networking event annually (when applicable) and contributes to talent pipeline initiatives or recruiting efforts as needed.

Account Director – PR

Social Media Manager

• Developing and executing social campaigns and strategies for clients.
• Reporting on and analyzing performance of paid and organic social strategies on a weekly and/or monthly basis (depending on client needs).
• Working with the analytics team to ensure proper tracking of campaign/platform data.
• Proactively bringing new ideas to clients.
• Responsive monitoring of social channels for clients and community engagement.
• Managing social channels, including post publication and timely reposts from community content.
• Support influencer and ambassador management and communications.
• Prioritizing projects so that all deadlines are met.

Manager, Social Media

Project Manager

• You will demonstrate leadership amongst the organization to ensure implemented processes are being followed and support new ones as required.
• You will be constantly looking for and identifying ways to better deliver on our promises.
• You will be responsible for the planning, scheduling, resourcing, and implementation of a wide range of marketing initiatives.
• You will ensure each project is running smoothly by anticipating and effectively dealing with project issues and roadblocks.
• You will assist in preparing estimates, project documentation, schedules and status reports, as well as providing project administrative support as required.
• You will understand our internal processes and what our craft experts need to do their best work.
• You will work with the Account Managers and internal teams to ensure briefs are thorough, timelines are realistic and work is delivered within budget.
• You will ensure internal teams receive the direction and support they need to deliver successful work.
• You will be responsible for profitability with regards to how projects are managed and delivered.
• You will clearly and consistently communicate goals, responsibilities, performance expectations and feedback in a positive and collaborative manner with internal teams.
• At times, you will be expected to communicate directly with clients in order to keep projects moving forward efficiently and professionally.

Marketing Project Manager

• Contribute to PR strategy plans to meet client business objectives and deliver immediate value.
• Manage core PR programs such as media relations, speaking, awards, social media and content development.
• Proactive pitching to technology, business, trade and vertical media using traditional and social channels.
• Content development of press releases, byline articles, blog posts, social media and other materials with minimal oversight and edits.
• Polished client communication skills and ability to effectively counsel with strategic, insightful recommendations.

Senior Account Executive, PR

• You will demonstrate leadership amongst the organization to ensure implemented processes are being followed and support new ones as required
• You will be constantly looking for and identifying ways to better deliver on our promises
• You will be responsible for the planning, scheduling, resourcing, and implementation of a wide range of marketing initiatives
• You will ensure each project is running smoothly by anticipating and effectively dealing with project issues and roadblocks
• You will assist in preparing estimates, project documentation, schedules and status reports, as well as providing project administrative support as required
• You will understand our internal processes and what our craft experts need to do their best work
• You will work with the Account Managers and internal teams to ensure briefs are thorough, timelines are realistic and work is delivered within budget
• You will ensure internal teams receive the direction and support they need to deliver successful work
• You will be responsible for profitability with regards to how projects are managed and delivered
• You will clearly and consistently communicate goals, responsibilities, performance expectations and feedback in a positive and collaborative manner with internal teams
• At times, you will be expected to communicate directly with clients in order to keep projects moving forward efficiently and professionally

Business Development Rep

• Originate and build new enterprise accounts
• Proactively prospect, develop, and convert qualified opportunities to build a sustainable personal book of business
• Build and manage a qualified pipeline
• Demonstrate ownership of lead generation, qualification, and early-stage deal shaping
• Lead complex pursuits end-to-end
• Shape deal strategy, align cross-functional experts, and manage buying committees through close
• Drive opportunities through close
• Take ownership of advancing qualified deals to contract signature by managing objections, coordinating internal resources, and maintaining momentum through final negotiation stages
• Execute disciplined pipeline management
• Maintain forecasting rigor and measurable progression across multi-quarter sales cycles
• Leverage AI for prospecting and qualification

Senior Vice President, Growth & Business Development

• Prospect and generate net-new opportunities.
• Conduct structured outreach, build relationships, and create early-stage opportunities within target enterprise accounts.
• Build and manage a qualified pipeline.
• Demonstrate ownership of lead generation, qualification, and early-stage deal shaping.
• Drive opportunities through close.
• Take ownership of advancing qualified deals to contract signature by managing objections, coordinating internal resources, and maintaining momentum through final negotiation stages.
• Support integrated solution development.
• Align client growth challenges to Marketbridge’s strategy, analytics, and activation capabilities.
• Execute disciplined pipeline management.
• Maintain forecasting rigor and measurable progression across multi-quarter sales cycles.
• Leverage AI for prospecting and qualification.

Director, SEM

Director, SEM

Director, Media Strategy

Account Director – PR

Manager, Social Media

Marketing Project Manager

Senior Account Executive, PR

Marketing Project Manager

Senior Vice President, Growth & Business Development

Vice President – Growth and Business Development