Director, SEM

Marketbridge

Director, SEM leading paid search strategy and performance across Google Ads and Microsoft Ads. Managing team development and delivering measurable impact on client programs.

Posted 7/22/2026full-timeRemote • 🇺🇸 United StatesLead💰 $92,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in SEM strategy development and execution across Google Ads and Microsoft Ads, with a strong focus on performance optimization, budget management, and data-driven decision-making. Proven ability to lead and mentor teams while collaborating effectively with cross-functional stakeholders to achieve business objectives.

Highest-signal resume keywords

SEM Strategy DevelopmentGoogle Ads ExpertiseMicrosoft Ads ExpertisePerformance MeasurementTeam Leadership and Mentoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search ManagementBidding StrategiesKeyword StrategyAudience TargetingCampaign OptimizationData AnalysisForecastingConversion TrackingPerformance ReportingAutomation Techniques

Soft Skills

Client-Facing CommunicationStakeholder EngagementAnalytical ThinkingCollaborationCoaching and Feedback

Tools & Technologies

CRM PlatformsMarketing Automation SystemsAnalytics ToolsAttribution SoftwarePerformance Tracking Tools

Industry Keywords

SEM Best PracticesCampaign ArchitectureMedia EfficiencyAccount Growth StrategyMarket Trends

About the role

Key responsibilities & impact

Lead the development and evolution of SEM strategy across Google Ads, Microsoft Ads, and other search platforms
Own overall paid search performance, ensuring strategies align with client business objectives, revenue goals, and media efficiency targets
Oversee campaign architecture, account structure, scaling strategies, and optimization frameworks across multiple accounts or lines of business
Manage SEM budgets, forecasts, pacing, and performance against KPIs including CPA, ROAS, revenue, pipeline, conversion volume, and efficiency metrics
Translate business and client objectives into measurable paid search strategies, testing plans, and execution roadmaps
Lead advanced testing agendas across bidding strategies, audience segmentation, keyword expansion, creative messaging, landing page performance, and automation
Analyze performance trends and synthesize insights into clear strategic recommendations for clients, stakeholders, and internal leadership
Partner with analytics, strategy, creative, CRM, and marketing automation teams to improve measurement, attribution, audience strategy, and campaign effectiveness
Ensure tracking, attribution, tagging, and data integrity are accurate, scalable, and aligned with reporting needs
Provide strategic guidance to internal teams and clients on SEM best practices, platform changes, market trends, and growth opportunities
Lead, mentor, and develop SEM team members, providing coaching, quality assurance, and performance feedback
Establish processes, standards, and operating models that improve campaign execution, reporting, optimization, and team efficiency
Support new business, account growth, and client planning by contributing SEM strategy, audits, forecasts, and recommendations

Requirements

What you’ll need

7+ years of SEM / paid search experience, with demonstrated experience leading strategy across complex or high-budget accounts
Proven ability to manage, scale, and optimize high-performing paid search programs tied to business outcomes
Deep expertise in Google Ads and Microsoft Ads, including bidding strategies, automation, campaign structure, keyword strategy, audience targeting, and optimization techniques
Strong understanding of SEM measurement, attribution, conversion tracking, and performance reporting
Experience managing large budgets, forecasting performance, and making data-driven investment recommendations
Advanced analytical skills with the ability to interpret performance data, identify trends, and translate findings into actionable strategy
Strong client-facing and stakeholder communication skills, including the ability to present complex performance insights clearly and confidently
Experience working in an agency or client-service environment
Proven experience managing, mentoring, and developing team members
Ability to collaborate effectively across strategy, analytics, creative, CRM, marketing automation, and account teams
Familiarity with CRM platforms, marketing automation systems, and downstream lead or revenue measurement
Experience supporting account planning, growth strategy, or new business efforts preferred

Benefits

Comp & perks

Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents)
Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness
401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind
A professional development fund ($500) and continuous learning programs to invest in your career
Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access and exclusive discounts through Perkopolis