Director, SEM

Marketbridge

Director, SEM overseeing paid search strategy and performance for B2B brands. Leading team development and client collaborations across complex programs.

Posted 7/22/2026full-timeRemote • North Carolina • 🇺🇸 United StatesLead💰 $92,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in SEM strategy development and execution across Google Ads and Microsoft Ads, with a strong focus on performance optimization, budget management, and data-driven decision-making. Proven ability to lead and mentor teams while collaborating effectively with cross-functional partners to drive campaign success.

Highest-signal resume keywords

SEM Strategy DevelopmentGoogle Ads ExpertiseMicrosoft Ads ExpertisePerformance ReportingTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search ManagementBidding StrategiesKeyword StrategyAudience TargetingCampaign OptimizationData AnalysisConversion TrackingForecastingPerformance MetricsAttribution

Soft Skills

Client CommunicationStakeholder EngagementMentoringCollaborationAnalytical Thinking

Tools & Technologies

Google AdsMicrosoft AdsMarketing Automation ToolsCRM SystemsAnalytics Platforms

Industry Keywords

SEMPaid SearchCampaign ArchitectureMedia EfficiencyPerformance Insights

About the role

Key responsibilities & impact

Lead the development and evolution of SEM strategy across Google Ads, Microsoft Ads, and other search platforms.
Own overall paid search performance, ensuring strategies align with client business objectives, revenue goals, and media efficiency targets.
Oversee campaign architecture, account structure, scaling strategies, and optimization frameworks across multiple accounts or lines of business.
Manage SEM budgets, forecasts, pacing, and performance against KPIs including CPA, ROAS, revenue, pipeline, conversion volume, and efficiency metrics.
Translate business and client objectives into measurable paid search strategies, testing plans, and execution roadmaps.
Lead advanced testing agendas across bidding strategies, audience segmentation, keyword expansion, creative messaging, landing page performance, and automation.
Analyze performance trends and synthesize insights into clear strategic recommendations for clients, stakeholders, and internal leadership.
Partner with analytics, strategy, creative, CRM, and marketing automation teams to improve measurement, attribution, audience strategy, and campaign effectiveness.
Ensure tracking, attribution, tagging, and data integrity are accurate, scalable, and aligned with reporting needs.
Provide strategic guidance to internal teams and clients on SEM best practices, platform changes, market trends, and growth opportunities.
Lead, mentor, and develop SEM team members, providing coaching, quality assurance, and performance feedback.
Establish processes, standards, and operating models that improve campaign execution, reporting, optimization, and team efficiency.
Support new business, account growth, and client planning by contributing SEM strategy, audits, forecasts, and recommendations.

Requirements

What you’ll need

7+ years of SEM / paid search experience, with demonstrated experience leading strategy across complex or high-budget accounts.
Proven ability to manage, scale, and optimize high-performing paid search programs tied to business outcomes.
Deep expertise in Google Ads and Microsoft Ads, including bidding strategies, automation, campaign structure, keyword strategy, audience targeting, and optimization techniques.
Strong understanding of SEM measurement, attribution, conversion tracking, and performance reporting.
Experience managing large budgets, forecasting performance, and making data-driven investment recommendations.
Advanced analytical skills with the ability to interpret performance data, identify trends, and translate findings into actionable strategy.
Strong client-facing and stakeholder communication skills, including the ability to present complex performance insights clearly and confidently.
Proven experience managing, mentoring, and developing team members.
Ability to collaborate effectively across strategy, analytics, creative, CRM, marketing automation, and account teams.

Benefits

Comp & perks

Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents).
Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage.
A professional development fund ($500) and continuous learning programs to invest in your career.
Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access and exclusive discounts through Perkopolis.