Marketing Campaign Manager
Real
Job Level
Mid-LevelSenior
About the role
- Support strategic planning and execution of integrated marketing campaigns to drive brand growth and visibility
- Collaborate with regional teams and cross-functional partners to implement marketing initiatives aligned with brand positioning and commercial goals
- Monitor market trends, evaluate campaign performance, and identify opportunities to elevate brand presence and strengthen customer loyalty
- Develop and execute marketing strategies in line with brand strategies and commercial plans
- Manage and oversee the marketing budget to ensure optimal return on investment
- Develop and maintain relationships with media outlets and influencers and execute PR plans to grow earned media value
- Create and execute engaging social content strategy and manage brand online platforms and social media
- Manage traffic strategy for online platforms and create content for online platforms
- Manage CRM, analyse results for optimisation, and meet annual CRM KPIs
- Work closely with sales team and trade partners on trade marketing and execute visual merchandising across distribution points
- Provide monthly reports including results of marketing activities and competition analysis
Requirements
- Diploma or Degree holder specializing in Marketing / Mass Communication / Business
- At least 4 years of relevant working experiences in retail industry
- Experience in online marketing, CRM and content creation
- Experience managing budgets and measuring ROI
- Possess Good interpersonal and communications skills
- Ability to handle and control challenging negotiation
- Ability to prioritize and plan own workload in accordance with deadlines
- Demonstrate flexibility and adaptability work flexibly and to work as part of a team
- Proficient with Microsoft Office tools like MS Word, MS Excel, and MS PowerPoint
