LUXASIA

Marketing

• Support strategic planning and execution of integrated marketing campaigns to drive brand growth and visibility
• Collaborate with regional teams and cross-functional partners to implement marketing initiatives aligned with brand positioning and commercial goals
• Monitor market trends, evaluate campaign performance, and identify opportunities to elevate brand presence and strengthen customer loyalty
• Develop and execute marketing strategies in line with brand strategies and commercial plans
• Manage and oversee the marketing budget to ensure optimal return on investment
• Develop and maintain relationships with media outlets and influencers and execute PR plans to grow earned media value
• Create and execute engaging social content strategy and manage brand online platforms and social media
• Manage traffic strategy for online platforms and create content for online platforms
• Manage CRM, analyse results for optimisation, and meet annual CRM KPIs
• Work closely with sales team and trade partners on trade marketing and execute visual merchandising across distribution points
• Provide monthly reports including results of marketing activities and competition analysis

Assistant Marketing Manager

Project Manager

• Drive end-to-end management of regional retail operations projects, from planning to rollout and post-implementation review
• Coordinate with country operations managers, retail managers, and cross-functional teams to ensure successful project adoption across markets
• Develop and maintain clear project plans, milestones, and trackers to monitor progress and ensure on-time delivery
• Support the implementation and scaling of the LUXASIA RX Framework across all regional retail markets
• Champion retail SOPs, process harmonisation, and best practices to ensure consistency and operational excellence
• Identify gaps in execution and provide solutions to strengthen compliance and adoption
• Act as the central point of coordination between regional and local markets, ensuring clear communication, buy-in, and alignment
• Influence and engage senior stakeholders to drive adoption of new initiatives
• Prepare reports, presentations, and dashboards to update leadership and business stakeholders on progress and impact
• Support the introduction of new technologies and digital tools (e.g., retail tech, Power BI dashboards) to elevate retail operations and customer experience
• Conduct data analysis, benchmarking, and research to provide insights for project decisions
• Proactively identify opportunities to improve project execution, efficiency, and scalability

Senior Regional Project Management Executive

Customer Success Manager

• Own the regional CRM strategy, aligned to LUXASIA’s commercial growth, profit, and brand equity goals
• Act as guardian of the client journey to drive engagement, retention, reactivation, and loyalty across the lifecycle
• Champion CRM as a strategic growth lever: educate and galvanize teams to prioritise consumer-centric approaches
• Establish CRM governance frameworks across markets for consistent execution, reporting, and data management
• Standardise campaign planning and execution (briefing templates, testing protocols, Power BI reporting dashboards)
• Drive budget accountability and resource optimisation; ensure CRM initiatives are efficient, measurable, and cost-effective
• Serve as the control tower for regional CRM operations: identify bottlenecks, troubleshoot, and ensure on-time campaign launches
• Ensure CRM activities comply with regional/local data protection laws (GDPR, PDPA, China PIPL) and internal policies
• Work with the Group DPO, Legal, IT, and country teams to steward data integrity, privacy, and embed compliance-by-design
• Define data-led frameworks with analysts to measure and optimise engagement, retention, and LTV
• Translate consumer insights into actionable opportunities for brand and commercial teams
• Build robust testing and measurement methodologies to optimise targeting, messaging, and creative execution
• Partner with country management and brand teams to design locally relevant yet regionally consistent customer journeys
• Lead CRM conversations with brand partners and position LUXASIA as a strategic partner in consumer engagement
• Ensure seamless cross-functional collaboration with Retail Operations, Sales, Marketing, and Digital Execution
• Champion adoption and governance of CRM tools (Salesforce Marketing Cloud preferred) and technologies to improve personalisation and automation
• Integrate omnichannel journeys across retail, e-commerce, and social campaigns; monitor and analyse campaign KPIs for continuous improvement
• Stay ahead of CRM trends, luxury retail best practices, and evolving compliance standards to future-proof CRM approach

CRM Manager

Brand Manager

• Drive brand growth, visibility and performance across all channels
• Localize brand strategies and lead 360° marketing plans
• Collaborate with internal and external partners to strengthen brand equity and deliver commercial results
• Develop and implement go-to-market channel marketing plans including promotions, partnerships and consumer activations
• Ensure timely and perfect execution of all online and offline marketing activations
• Analyse partner relationships for product range, positioning, pricing and promotions
• Communicate and align with channel partners on product and trade marketing objectives and activations
• Deepen channel customer development through CRM program activations
• Consolidate post-campaign reports, provide sales results and ROI analysis
• Forecasting and sampling management for product launches and trade/retailer activities
• Manage and track product registration flow in Thailand
• Conduct market trend and competitor analysis and plan proactive actions
• Execute product launches and trade marketing according to the Marketing Calendar
• Track and analyse business and channel sales performance and develop follow-up action plans
• Implement Door-by-Door Marketing plan (CRM, events and promotions)
• Budget management and responsibility for full P&L
• Define local CRM campaign priorities, build CRM calendar and execute CRM analytics
• Strategize, develop and execute CRM programs; evaluate campaigns against KPIs and recruit new clients