Director, Field and Channel Marketing
Sophos
CloudCyber Security
Job Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Own the regional CRM strategy, aligned to LUXASIA’s commercial growth, profit, and brand equity goals
- Act as guardian of the client journey to drive engagement, retention, reactivation, and loyalty across the lifecycle
- Champion CRM as a strategic growth lever: educate and galvanize teams to prioritise consumer-centric approaches
- Establish CRM governance frameworks across markets for consistent execution, reporting, and data management
- Standardise campaign planning and execution (briefing templates, testing protocols, Power BI reporting dashboards)
- Drive budget accountability and resource optimisation; ensure CRM initiatives are efficient, measurable, and cost-effective
- Serve as the control tower for regional CRM operations: identify bottlenecks, troubleshoot, and ensure on-time campaign launches
- Ensure CRM activities comply with regional/local data protection laws (GDPR, PDPA, China PIPL) and internal policies
- Work with the Group DPO, Legal, IT, and country teams to steward data integrity, privacy, and embed compliance-by-design
- Define data-led frameworks with analysts to measure and optimise engagement, retention, and LTV
- Translate consumer insights into actionable opportunities for brand and commercial teams
- Build robust testing and measurement methodologies to optimise targeting, messaging, and creative execution
- Partner with country management and brand teams to design locally relevant yet regionally consistent customer journeys
- Lead CRM conversations with brand partners and position LUXASIA as a strategic partner in consumer engagement
- Ensure seamless cross-functional collaboration with Retail Operations, Sales, Marketing, and Digital Execution
- Champion adoption and governance of CRM tools (Salesforce Marketing Cloud preferred) and technologies to improve personalisation and automation
- Integrate omnichannel journeys across retail, e-commerce, and social campaigns; monitor and analyse campaign KPIs for continuous improvement
- Stay ahead of CRM trends, luxury retail best practices, and evolving compliance standards to future-proof CRM approach
Requirements
- Bachelor’s Degree in Marketing, Business, or a related discipline
- Minimum 6-8 years’ experience in CRM and/or Marketing Analytics (proven track record across APAC)
- Experience in direct-to-consumer, luxury beauty, or lifestyle industries (preferred)
- Demonstrated ability to design, lead, and execute end-to-end CRM strategies and lifecycle programs
- Advanced proficiency with CRM platforms and data visualization tools; Salesforce Marketing Cloud and Power BI experience preferred
- Strong analytical skills; ability to interpret complex customer data and translate it into actionable strategies
- Up to date with data protection, privacy, and compliance legislation (e.g. GDPR, PDPA, China PIPL) and ability to embed these requirements into CRM practices
- Demonstrable team management and leadership skills, including coaching and upskilling regional/local teams
- Strong stakeholder management skills; able to lead CRM conversations with brand partners, senior management, and external partners
- Ability to prioritize, manage multiple workstreams, and deliver to deadlines
- Experience driving change management in CRM adoption, processes, and technology across diverse markets
- Hands-on experience working across Asia: Singapore, Malaysia, Thailand, Vietnam, Philippines, Indonesia, Hong Kong, Taiwan, India
