Digital Marketing
NextGen Healthcare
Salary
💰 $88,000 - $110,000 per year
Job Level
Mid-LevelSenior
About the role
- Establish and execute marketing strategies to promote mortgage products and services
- Build and execute campaigns that drive brand awareness, lead generation, and client retention
- Develop and execute comprehensive marketing plans aligned with business goals
- Identify and engage target audiences through multi-channel campaigns, defining KPIs and measuring success
- Build and manage campaigns that drive both immediate ROI and long-term growth across multiple market segments
- Create marketing materials and digital campaigns (email, blogs, social media, video, PPC, SEO)
- Maintain a consistent brand identity for Real’s mortgage offerings
- Collaborate cross-functionally with brokerage, sales, and operations teams
- Mentor and manage team members as the function grows
- Monitor performance, analyze ROI, and share insights to guide strategy
- Stay ahead of industry trends and competitor strategies
Requirements
- Bachelor’s degree in Marketing, Communications, or related field
- 5+ years of marketing experience, including 4+ years specifically within the mortgage industry
- Demonstrated track record of building and delivering successful marketing strategies
- Strong creative skills, with the ability to develop engaging content across multiple formats
- Proficiency in digital marketing tools and platforms (Google Ads, Facebook Business Manager, HubSpot, Mailchimp, Canva, Adobe Suite, CRM software)
- Comfort leveraging AI tools for content and campaign optimization
- Strong project management and leadership abilities, including delegation and team mentorship
- Excellent verbal and written communication skills
- Must be based in the US to be considered and legally authorized to work in the United States
- Must be willing to work Eastern (EST) time zone business hours
- Must be willing and able to travel for approximately 2–3 events and conferences per year
