Real

Performance Marketing

• Establish and execute marketing strategies to promote mortgage products and services
• Build and execute campaigns that drive brand awareness, lead generation, and client retention
• Develop and execute comprehensive marketing plans aligned with business goals
• Identify and engage target audiences through multi-channel campaigns, defining KPIs and measuring success
• Build and manage campaigns that drive both immediate ROI and long-term growth across multiple market segments
• Create marketing materials and digital campaigns (email, blogs, social media, video, PPC, SEO)
• Maintain a consistent brand identity for Real’s mortgage offerings
• Collaborate cross-functionally with brokerage, sales, and operations teams
• Mentor and manage team members as the function grows
• Monitor performance, analyze ROI, and share insights to guide strategy
• Stay ahead of industry trends and competitor strategies

Marketing Campaign Manager