Love, Bonito

Designer

• **Main responsibilities**
• *Designing*
• - User-centric, thoughtful approach to gathering insights and solving for customer needs
• - Understand the market, targeted customer personas, and good design principles through research, store visits and customer studies
• - Create products that fulfill our brand mission of being modern, relatable, and of good quality & value
• - A good eye for fashion, upcoming trends and spotting what resonates with consumers
• *Technical Development*
• - Produce technical drawings, with the ability to create detailed tech packs with accurate measurements
• - Partner with other designers in creating seasonal color stories, initial fabric and trims selections
• - Actively participate in fit sessions, working with live models and giving comments to suggest fit changes
• *Project Management*
• - Plan project timelines according to production and development days
• - Track and monitor relevant product development calendars
• - Maintain an organized archive of all tech packs and fit samples

Fashion Designer

Public Relations

• Own and manage the end-to-end KOL strategy and execution, including sourcing, onboarding, briefing, content direction, posting management, and performance tracking.
• Drive KOL campaign performance outcomes, ensuring deliverables contribute to key metrics such as traffic, order, and conversion.
• Build and maintain strong relationships with KOLs to ensure consistent collaboration quality and long-term brand alignment.
• Oversee KOL campaign planning and coordination, including timelines, content rollout, and alignment with broader marketing and product initiatives.
• Maintain and monitor the KOL performance tracker, analyzing campaign results and providing actionable insights to optimise future KOL selection and strategy.
• Identify high-performing KOL profiles and continuously refine the KOL mix to improve efficiency and ROI.
• Manage KOL-related administrative processes, including contracts, lookbook, payments, and invoicing, ensuring accuracy and timeliness.
• Support the planning and coordination of events, photoshoots, and monthly in-store campaigns, including vendor sourcing, to ensure smooth and timely execution.
• Oversee the upkeep of marketing inventory, including GWP items, photoshoot accessories, and other essential materials.
• Be present at events to assist and support the overall event flow and execution on-site.
• Stay updated on KOL, influencer, and social media trends, identifying emerging opportunities to enhance campaign relevance, virality, and performance.

Fashion Designer

Marketing Assistant – PR, Campaign