LocalStack

Marketing Operations and Automation Lead

LocalStack

full-time

Posted on:

Origin:  • 🇺🇸 United States • Massachusetts, New York

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Job Level

Senior

Tech Stack

CloudDockerSQL

About the role

  • Own and scale Marketing Ops to design and optimize a GTM engine that fuels product adoption and sales growth
  • Implement and maintain scoring models and routing rules to automate qualification and ensure sales can act on intent
  • Design and launch HubSpot workflows leveraging lead and account data for automated nurture and standalone campaigns
  • Build, maintain, and iterate workflows for lead tracking, nurturing, scoring, segmentation, and lifecycle triggers (free → PQL → AE → CSM)
  • Improve data quality and completeness to enable targeted marketing and increase visibility into performance and market demographics
  • Evaluate, onboard, integrate, and manage marketing tools to improve marketing and sales outcomes
  • Ensure sales, marketing, and GTM teams are trained to leverage marketing tools and data
  • Improve and maintain GTM tech stack (HubSpot, Buffer, Amplemarket, LinkedIn Sales Navigator, etc.)
  • Maintain accurate ARR, attribution, pipeline, and territory models in partnership with Finance and GTM leadership
  • Provide prioritization, direction, and skill development for existing sales ops team member and support future team growth
  • Serve as the operational link between RevOps and Sales, Marketing, Product, CS, and Finance leadership to identify needs and solve bottlenecks

Requirements

  • 6+ years of experience in marketing operations or broader revenue operations
  • Strong foundation in API-driven integrations and advanced data analytics
  • Experience leading Marketing Ops in a high-growth B2B SaaS environment
  • Expertise in HubSpot CRM and marketing automation tools, including integrating third-party tools, implementing lead scoring, executing workflows, and building reports
  • Strong hands-on marketing automation background, including lead scoring, campaign automation, and tool integrations
  • Experience working with data teams on SQL queries, data modelling, and dashboarding
  • Experience translating GTM strategy into models, workflows, and dashboards
  • Experience in customizing tools based on new needs and opportunities (no-code / low-code) including automation of processes
  • Proven ability to implement workflows and tools that increase GTM efficiency and revenue conversion
  • Experience in a fast-paced environment where ownership and proactivity are key