Marketing Automation Specialist
UPROSPECT
WordPress
Marketing Operations and Automation Lead
LocalStack
full-time
Posted on:
Location: Massachusetts, New York • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
CloudDockerSQL
About the role
- Own and scale Marketing Ops to design and optimize a GTM engine that fuels product adoption and sales growth
- Implement and maintain scoring models and routing rules to automate qualification and ensure sales can act on intent
- Design and launch HubSpot workflows leveraging lead and account data for automated nurture and standalone campaigns
- Build, maintain, and iterate workflows for lead tracking, nurturing, scoring, segmentation, and lifecycle triggers (free → PQL → AE → CSM)
- Improve data quality and completeness to enable targeted marketing and increase visibility into performance and market demographics
- Evaluate, onboard, integrate, and manage marketing tools to improve marketing and sales outcomes
- Ensure sales, marketing, and GTM teams are trained to leverage marketing tools and data
- Improve and maintain GTM tech stack (HubSpot, Buffer, Amplemarket, LinkedIn Sales Navigator, etc.)
- Maintain accurate ARR, attribution, pipeline, and territory models in partnership with Finance and GTM leadership
- Provide prioritization, direction, and skill development for existing sales ops team member and support future team growth
- Serve as the operational link between RevOps and Sales, Marketing, Product, CS, and Finance leadership to identify needs and solve bottlenecks
Requirements
- 6+ years of experience in marketing operations or broader revenue operations
- Strong foundation in API-driven integrations and advanced data analytics
- Experience leading Marketing Ops in a high-growth B2B SaaS environment
- Expertise in HubSpot CRM and marketing automation tools, including integrating third-party tools, implementing lead scoring, executing workflows, and building reports
- Strong hands-on marketing automation background, including lead scoring, campaign automation, and tool integrations
- Experience working with data teams on SQL queries, data modelling, and dashboarding
- Experience translating GTM strategy into models, workflows, and dashboards
- Experience in customizing tools based on new needs and opportunities (no-code / low-code) including automation of processes
- Proven ability to implement workflows and tools that increase GTM efficiency and revenue conversion
- Experience in a fast-paced environment where ownership and proactivity are key
