Lisinski Law Firm

General Counsel

• Manage all aspects of litigation and disputes on behalf of the firm, including privacy, ethics, employment, procurement, real estate, technology, and security; collaborate with outside counsel on strategy and execution.
• Provide strategic counsel to firm leadership on matters involving legal interpretation and decisions related to operations and policy questions.
• Advise on legal, compliance, and ethical risks across all departments (Legal, Operations, Finance, Human Resources, Sales, Marketing, IT) and provide solutions and recommendations for improvement.
• Drive and/or build coalitions with like-minded partners in pursuing strategic impact litigation to meet client needs and advance the firm’s policy objectives.
• Advise departments during business negotiations and help negotiate a broad spectrum of transactions, including vendor agreements, consulting agreements, licensing agreements, collaboration agreements, and technology transactions.
• Assist the Chief Legal Officer and the General Counsel in overseeing the investigations function into reported ethical violations and ensuring appropriate disciplinary actions.
• Provide guidance and oversee training by the Legal Department across the firm on ethical conduct, compliance with firm policies, and relevant laws and regulations.
• Manage the selection, work direction, and expenditures of outside counsel relationships.

Deputy General Counsel, Litigation & Policy

Salesforce Analyst

• Manage and maintain Salesforce, including user setup, security settings, and data integrity
• Develop and configure Salesforce custom objects, workflows, process builders, and validation rules
• Implement and manage Salesforce integrations with third-party applications
• Monitor system performance, conduct regular audits, and manage updates/releases
• Create and maintain Salesforce reports and dashboards to provide actionable insights
• Collaborate with internal stakeholders to gather, analyze, and document business requirements
• Translate business needs into Salesforce solutions that enhance operational efficiency and client engagement
• Identify system inefficiencies and recommend process improvements
• Facilitate testing, training, and change management to ensure successful adoption of Salesforce solutions
• Provide end-user support and resolve system-related issues in a timely manner
• Conduct training sessions to empower team members to maximize Salesforce usage

Salesforce Business Analyst

Salesforce Developer

• Design end-to-end Salesforce architecture solutions for complex business requirements, focusing on custom development (Apex, Lightning Components, Integrations).
• Lead architectural reviews and set technical standards for scalable and high-performing Salesforce implementations.
• Provide technical leadership and mentorship to Salesforce developers and admins.
• Design business processes involving objects with a high volume of custom fields, ensuring usability, performance, and maintainability.
• Architect workflows and automation for data-intensive and document-intensive operations, including generation, storage, e-signature, OCR, and secure sharing.
• Collaborate with stakeholders to analyze and streamline business workflows, reducing manual interventions through Salesforce automation and integrations.
• Translate business needs into well-architected solutions that leverage native Salesforce features and custom development where necessary.
• Collaborate with business analysts, product owners, and technical teams to define system architectures, data models, and integration strategies.
• Lead technical design sessions, creating detailed design documentation and architecture artifacts.
• Oversee development lifecycle, including custom object modeling, Apex development, Lightning Web Components (LWC), APIs, and integrations with third-party systems.
• Ensure reliable, scalable integrations between Salesforce and other enterprise platforms.
• Ensure quality assurance via code reviews, unit testing, and adherence to secure coding practices.
• Partner with enterprise architecture and infrastructure teams to align Salesforce architecture with enterprise standards.
• Recommend and implement innovative Salesforce technologies (e.g., Experience Cloud, AI/ML, Flow Orchestration) to enhance business processes.
• Evaluate technical debt and lead efforts to modernize legacy implementations.

Salesforce Architect

Performance Marketing

• Manage, and develop the execution of multi-channel advertising strategies aligned with business goals.
• Oversee the optimization of paid campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and display networks.
• Monitor KPIs and performance metrics daily, identifying areas for improvement and scaling successful campaigns.
• Collaborate with creative, content, and analytics teams to develop high-performing ad creatives and landing pages.
• Own media planning and budget allocation, ensuring efficient use of spend and achieving CPA, ROAS, and other key targets.
• Oversee A/B test ad copy, targeting, bidding strategies, and creative formats to improve performance.
• Stay current with industry trends, platform changes, and emerging ad technologies.
• Lead all performance reporting and present alongside insights to senior leadership on a regular basis.
• Manage and mentor junior media buyers or ad specialists as the team grows.
• Oversees and responsible for reporting on campaign performance, including key metrics such as click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS).
• Use analytics tools (Google Analytics, Facebook Insights, etc.) to track and evaluate traffic, conversions, and ROI.
• Work closely with the design and content teams to create engaging and high-converting ad creatives and copy.
• Ensure all creatives are aligned with brand guidelines and best practices.
• Stay up-to-date with the latest trends in digital advertising, social media, and search engine marketing.
• Perform competitive analysis and adapt campaign strategies based on industry trends and competitor activity.
• Manage advertising budgets efficiently and ensure campaigns meet financial objectives and maximize ROI.
• Work with leadership to align on ad spending with overall business goals.

Deputy General Counsel, Litigation & Policy

Salesforce Business Analyst

Salesforce Architect

Demand Generation Manager