Lighthouse Credit Union

Growth Marketing

• Develop and Execute Growth Marketing Strategy: Leads the creation and implementation of a comprehensive growth marketing strategy for our banking products.
• Analyze Business Performance: Conducts ongoing analysis of P&L, balance sheet, and other sources of business and marketplace insights, identifying growth opportunities and diagnosing business challenges.
• Advocate for Resources: Serves as an advocate for the resources necessary to achieve growth objectives, presenting data-driven recommendations to secure internal buy-in.
• Market and Consumer Insights: Maintains expertise in market dynamics, competitive landscape, and consumer behavior to inform business strategies.
• Strategic Storytelling: Translates business performance and market insights into compelling narratives to influence stakeholders and support strategic initiatives.
• Marketing Campaign Management: Briefs, develops, and manages full-funnel marketing campaigns, from brand awareness to performance marketing, ensuring alignment with growth objectives.
• Cross-Functional Leadership: Partners with internal teams, including finance, analytics, and operations, to align business priorities and marketing execution.
• Executive-Level Engagement: Presents growth strategies and performance updates to C-level executives, engaging in strategic discussions and decision-making.
• Performance Measurement: Sets and tracks OKRs for marketing initiatives, ensuring accountability and continuous optimization of growth efforts.
• Embrace and Leverage Technology: Stays informed about emerging technologies and trends, proactively adopting tools and platforms that enhance day-to-day operations, improve efficiency, and support innovative approaches to achieving growth objectives.

Growth Marketing Manager

Strategy

• Conducts market, competitive, and financial analyses to identify trends, opportunities, and risks relevant to Lighthouse’s strategic priorities.
• Supports the development of business cases for new products, services, partnerships, or market entries, including financial modeling and ROI analyses.
• Creates high-quality presentations and executive deliverables that synthesize complex information into clear, actionable insights.
• Collaborates cross-functionally with teams including Finance, Product, Marketing, Operations, and IT to gather data, validate assumptions, and drive project progress.
• Contributes to the development and tracking of strategic plans, Objectives & Key Results (OKRs), and performance metrics across multiple lines of business.
• Participates in the execution of strategic initiatives, supporting project management tasks, stakeholder coordination, and implementation efforts.
• Monitors industry and regulatory trends, preparing concise reports and updates for senior leadership.
• Supports ad hoc strategic analyses and projects as directed by the Director, Corporate Strategy.

Corporate Strategy Associate

Director

• Develop and execute the Lighthouse Credit Union Foundation's strategy to support the credit union's mission
• Transform the existing Foundation and enhance strategic community involvement in areas such as food insecurity, access to affordable housing, and educational support
• Establish relationships with key community leaders to fully develop Foundation programs and sustain funding
• Grow, organize, and direct milestone fundraising events and outreach to increase donor participation and annual donations
• Develop and direct all external fundraising activities through outreach and development of business and community donor prospects
• Oversee financial records, manage budgeting and reporting for donor and grant stewardship
• Partner with Foundation Board, Executive Leaders, and Marketing to guide donor development and community relations
• Oversee and lead the Foundation’s Advancement Director and supporting team, providing guidance and performance management
• Collaborate with Marketing to create engaging content for annual and special fundraising campaigns
• Solicit donors for fundraising campaigns, including matching gift campaigns and board-led initiatives
• Perform other job-related duties as assigned.

Executive Director, Foundation

Content Manager

• Craft compelling, strategic, and engaging content to strengthen Lighthouse Credit Union's brand and drive business objectives
• Create, refine, and optimize long-form and short-form content for advertising, digital campaigns, member communications, and financial education
• Develop high-impact messaging for omnichannel advertisements: display, web, email, social media, video scripts, print, and in-branch marketing
• Simplify complex financial concepts into accessible, member-focused educational content
• Review, refine, and improve website content for clarity, engagement, usability, and SEO
• Shape and maintain consistent brand voice across channels
• Adapt messaging for different digital and traditional channels and optimize based on performance metrics
• Collaborate with designers, growth marketing, and internal stakeholders to produce integrated campaigns

Copywriter, Content Strategist

Salesforce Developer

• Lead ongoing development and optimization of Salesforce platform (FSC, Data Cloud, Marketing Cloud) at Lighthouse Credit Union
• Own development and enhancement of Salesforce FSC, Data Cloud, and Marketing Cloud environment
• Triage and resolve defects in Financial Services Cloud deployment
• Build scalable, reusable Apex code, Lightning Web Components, and automated flows
• Configure and enhance Lightning Pages, roll-ups, and standard FSC components
• Build filterable dashboards and dynamic reports for operational visibility
• Design Service Process Studio flows for member service journeys
• Implement case record types, workflows, queues, and routing logic
• Configure and test Five9 CTI adapter, including screen pops and call logging
• Integrate external data sources and marketing feeds into Salesforce via connectors
• Deliver segmented audiences and unified profiles to Marketing Cloud via Data Cloud
• Conduct regular data audits, validation routines, and deduplication for data governance
• Collaborate with stakeholders to translate business needs into platform solutions
• Lead user acceptance testing (UAT), functional training sessions, and create technical documentation

Growth Marketing Manager

Corporate Strategy Associate

Executive Director, Foundation

Copywriter, Content Strategist

Senior Salesforce Developer