Growth Marketing Manager
Lighthouse Credit Union
full-time
Posted on:
Location Type: Hybrid
Location: Dover • New Hampshire • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and Execute Growth Marketing Strategy: Leads the creation and implementation of a comprehensive growth marketing strategy for our banking products.
- Analyze Business Performance: Conducts ongoing analysis of P&L, balance sheet, and other sources of business and marketplace insights, identifying growth opportunities and diagnosing business challenges.
- Advocate for Resources: Serves as an advocate for the resources necessary to achieve growth objectives, presenting data-driven recommendations to secure internal buy-in.
- Market and Consumer Insights: Maintains expertise in market dynamics, competitive landscape, and consumer behavior to inform business strategies.
- Strategic Storytelling: Translates business performance and market insights into compelling narratives to influence stakeholders and support strategic initiatives.
- Marketing Campaign Management: Briefs, develops, and manages full-funnel marketing campaigns, from brand awareness to performance marketing, ensuring alignment with growth objectives.
- Cross-Functional Leadership: Partners with internal teams, including finance, analytics, and operations, to align business priorities and marketing execution.
- Executive-Level Engagement: Presents growth strategies and performance updates to C-level executives, engaging in strategic discussions and decision-making.
- Performance Measurement: Sets and tracks OKRs for marketing initiatives, ensuring accountability and continuous optimization of growth efforts.
- Embrace and Leverage Technology: Stays informed about emerging technologies and trends, proactively adopting tools and platforms that enhance day-to-day operations, improve efficiency, and support innovative approaches to achieving growth objectives.
Requirements
- Bachelor’s degree in Business Administration, Marketing, or related field.
- 5+ years of experience in Growth Marketing, Brand Management, or related roles.
- Experience in digital-first financial services industry is highly preferred.
- Strong track record of managing marketing campaigns and driving measurable business growth.
Benefits
- Employee loan discount
- Student loan/tuition assistance program
- Comprehensive medical/dental/vision + PTO and paid federal holidays
- Weekly paychecks
- 401k plan with employer match/profit sharing
- Participation in the Annual Incentive Plan
- Continued training and advancement opportunities
- Balanced/Predictable schedule; all locations close at 5pm and on Sundays
- Opportunity to join our many employee created Engagement Groups (e.g. Pride at Work, Women in Leadership, Book Club, Running & Walking)
- Local Volunteer Opportunities with employer contributed Volunteer Day
- Company Outings and annual Summit
- Hybrid work environments
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth marketing strategyP&L analysisbalance sheet analysisdata-driven recommendationsmarketing campaign managementOKR setting and trackingperformance marketingbusiness performance analysismarket dynamics analysisconsumer behavior analysis
Soft skills
strategic storytellingcross-functional leadershipexecutive-level engagementadvocacy for resourcesstakeholder influencecommunicationcollaborationanalytical thinkingproblem-solvingpresentation skills