Growth Marketing

• Develop and Execute Growth Marketing Strategy: Leads the creation and implementation of a comprehensive growth marketing strategy for our banking products.
• Analyze Business Performance: Conducts ongoing analysis of P&L, balance sheet, and other sources of business and marketplace insights, identifying growth opportunities and diagnosing business challenges.
• Advocate for Resources: Serves as an advocate for the resources necessary to achieve growth objectives, presenting data-driven recommendations to secure internal buy-in.
• Market and Consumer Insights: Maintains expertise in market dynamics, competitive landscape, and consumer behavior to inform business strategies.
• Strategic Storytelling: Translates business performance and market insights into compelling narratives to influence stakeholders and support strategic initiatives.
• Marketing Campaign Management: Briefs, develops, and manages full-funnel marketing campaigns, from brand awareness to performance marketing, ensuring alignment with growth objectives.
• Cross-Functional Leadership: Partners with internal teams, including finance, analytics, and operations, to align business priorities and marketing execution.
• Executive-Level Engagement: Presents growth strategies and performance updates to C-level executives, engaging in strategic discussions and decision-making.
• Performance Measurement: Sets and tracks OKRs for marketing initiatives, ensuring accountability and continuous optimization of growth efforts.
• Embrace and Leverage Technology: Stays informed about emerging technologies and trends, proactively adopting tools and platforms that enhance day-to-day operations, improve efficiency, and support innovative approaches to achieving growth objectives.

Growth Marketing Manager

Marketing Representative