Lighthouse Credit Union

Copywriter, Content Strategist

Lighthouse Credit Union

full-time

Posted on:

Origin:  • 🇺🇸 United States

Visit company website
✨ AI Apply
Manual Apply

Job Level

Mid-LevelSenior

About the role

  • Craft compelling, strategic, and engaging content to strengthen Lighthouse Credit Union's brand and drive business objectives
  • Create, refine, and optimize long-form and short-form content for advertising, digital campaigns, member communications, and financial education
  • Develop high-impact messaging for omnichannel advertisements: display, web, email, social media, video scripts, print, and in-branch marketing
  • Simplify complex financial concepts into accessible, member-focused educational content
  • Review, refine, and improve website content for clarity, engagement, usability, and SEO
  • Shape and maintain consistent brand voice across channels
  • Adapt messaging for different digital and traditional channels and optimize based on performance metrics
  • Collaborate with designers, growth marketing, and internal stakeholders to produce integrated campaigns

Requirements

  • Deep understanding of brand voice and ability to craft concise, high-converting messaging
  • Creative thinker, skilled storyteller, and strategic communicator
  • Ability to translate complex financial concepts into simple, engaging messaging
  • Proficiency in SEO writing, digital marketing best practices, and content management systems (CMS)
  • Ability to interpret detailed creative briefs and balance creative vision with marketing objectives
  • Action-oriented, energetic, self-starter with strong organizational and project management skills
  • Strong collaboration skills and ability to work cross-functionally
  • Comfortable dealing with complex concepts; intellectually sharp and agile
  • Passion for creative writing and continual innovation in messaging
  • Bachelor's degree in Marketing, Communications, Journalism, English, or related field
  • 4+ years of experience in copywriting, content strategy, or creative marketing (portfolio required)
  • Experience in financial services, banking, or credit unions is a plus
  • Familiarity with Agile working philosophy
  • Proficient in Microsoft Office; comfortable working in a Mac environment
  • Must submit a portfolio showcasing writing samples