Copywriter, Content Strategist

Lighthouse Credit Union

full-time

Posted on: 8/28/2025

Location: 🇺🇸 United States

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Mid-LevelSenior

About the role

Craft compelling, strategic, and engaging content to strengthen Lighthouse Credit Union's brand and drive business objectives
Create, refine, and optimize long-form and short-form content for advertising, digital campaigns, member communications, and financial education
Develop high-impact messaging for omnichannel advertisements: display, web, email, social media, video scripts, print, and in-branch marketing
Simplify complex financial concepts into accessible, member-focused educational content
Review, refine, and improve website content for clarity, engagement, usability, and SEO
Shape and maintain consistent brand voice across channels
Adapt messaging for different digital and traditional channels and optimize based on performance metrics
Collaborate with designers, growth marketing, and internal stakeholders to produce integrated campaigns

Deep understanding of brand voice and ability to craft concise, high-converting messaging
Creative thinker, skilled storyteller, and strategic communicator
Ability to translate complex financial concepts into simple, engaging messaging
Proficiency in SEO writing, digital marketing best practices, and content management systems (CMS)
Ability to interpret detailed creative briefs and balance creative vision with marketing objectives
Action-oriented, energetic, self-starter with strong organizational and project management skills
Strong collaboration skills and ability to work cross-functionally
Comfortable dealing with complex concepts; intellectually sharp and agile
Passion for creative writing and continual innovation in messaging
Bachelor's degree in Marketing, Communications, Journalism, English, or related field
4+ years of experience in copywriting, content strategy, or creative marketing (portfolio required)
Experience in financial services, banking, or credit unions is a plus
Familiarity with Agile working philosophy
Proficient in Microsoft Office; comfortable working in a Mac environment
Must submit a portfolio showcasing writing samples