Leadeffect GmbH

Account Manager

• You manage our client projects end-to-end and keep everything coordinated using tools like Asana.
• You take responsibility for our client relationships and drive the strategic development of projects.
• You support our clients from the initial kick-off through to reporting and serve as their primary point of contact for the project.
• You develop effective lead-generation strategies and drive their implementation with your team.
• You present your strategies convincingly and win clients over for your ideas and concepts.
• You keep KPIs, timelines and results in view at all times, ensuring projects make measurable progress.
• You bring internal teams and freelancers together and ensure everyone works efficiently and collaboratively.
• You will develop into an expert in B2B marketing to work with your team to continually create more effective strategies for our clients.

Account Manager – Project Manager, B2B Online Marketing

Marketing

• Develop channel-level strategies for clients
• Email outreach
• Design emails
• Design email sequences with Apollo or similar tools
• Technical email setup to improve deliverability
• Filter and personalize contacts using AI
• Analyze and optimize sequences
• Google Ads campaigns
• Search Engine Advertising (SEA) keyword analysis
• Plan, set up, optimize, and analyze SEA campaigns
• Write ad copy
• Create reports
• Conversion tracking with Google Tag Manager and Google Analytics
• Tracking concepts for websites
• Create analytics reports
• User funnel and conversion optimization (conceptual, no development)
• Analyze user behavior on the website
• Conversion optimization of landing pages and the website
• Landing page drafts/designs
• Optimize user funnels for conversions
• Further develop marketing channels
• Identify new trends and opportunities
• Collaborate with the Project Manager
• Create reports, analyses, and documentation
• Occasional customer support: participation in client meetings

Marketing Manager, B2B Online Marketing

Sales

• Aktive Neukundengewinnung mit klarem Fokus auf Abschluss
• Telefonische Kaltakquise (mit direkten Telefonnummern von Entscheidern)
• Aufbau und Pflege von Beziehungen zu potenziellen Interessenten
• Erstellung von Marketing-Analysen
• Weiterbildung im Bereich IT-Marketing und Vertrieb

Account Manager – Project Manager, B2B Online Marketing

Marketing Manager, B2B Online Marketing

Senior Sales Manager