Performance Marketing Manager, B2B

Leadeffect GmbH

Performance Marketing Manager overseeing B2B marketing strategies for IT companies. Responsible for campaign planning, execution, and optimization.

Posted 6/18/2026full-timeRemote • 🇪🇺 Anywhere in EuropeJuniorMid-LevelWebsite

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Develop channel-level strategies for clients
Conduct SEA keyword analyses for Google Ads campaigns
Plan, set up, optimize and evaluate SEA campaigns
Write ad copy
Prepare reports
Plan and set up LinkedIn campaigns
Monitor and optimize campaigns, including lead nurturing
Reporting and analysis
Implement conversion tracking using Google Tag Manager and Google Analytics
Develop tracking concepts for websites
Create analytics reports
User funnel and conversion optimization (conceptual — no development work)
Analyze user behavior on the website
Optimize landing pages and the website for conversions
Draft landing page concepts
Optimize the user funnel to improve conversions
Email outreach
Design emails/sequences using Apollo or similar tools
Optimize and analyze outreach performance
Further develop channels — identify new trends and opportunities
Collaborate with the project manager
Produce reports, analyses and documentation
Occasional customer support: participate in client meetings

Requirements

What you’ll need

Experience in online marketing (at least 2 years)
Familiarity with digital tools and platforms
Proactive, analytical mindset and solution-oriented thinking
Willingness to learn and quick to grasp new concepts
Open, outgoing and strong communication skills
Reliable and detail-oriented work style
Strong IT affinity
German: preferably C1. If you're at B2, we'll cover your course costs if you'd like to improve; English: business proficiency

Benefits

Comp & perks

Access to our in-house training platform for B2B marketing for continuous learning and to expand your marketing expertise

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEA keyword analysisGoogle Adscampaign optimizationconversion trackingGoogle Tag ManagerGoogle Analyticsuser behavior analysislanding page optimizationemail outreachanalytics reporting

Soft Skills

proactive mindsetanalytical thinkingsolution-orientedwillingness to learnstrong communication skillsreliable work styledetail-orientedIT affinitycollaborationcustomer support