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LinkedIn & Google Ads Manager
Leadeffect GmbHGoogle Ads Manager planning and optimizing digital marketing campaigns for clients in B2B sector. Collaborating with project managers and analyzing performance metrics in a remote work setting.
Tech Stack
Tools & technologiesApollo
About the role
Key responsibilities & impact- Develop channel-level strategy for the client
- Plan, set up, optimize, and analyze Google Ads SEA campaigns and keyword research
- Write ad copies
- Create reports
- Plan and set up LinkedIn campaigns
- Monitoring and optimization, nurturing reporting and analyses
- Conversion tracking with Google Tag Manager and Analytics tracking
- Website concept development
- Create analytics reports
- User funnel and conversion optimization (conceptual, no development)
- Analyze user behavior on the website
- Conversion optimization of landing pages and the website
- Landing page design and optimization of the user funnel for conversions
- Email outreach: design emails/sequences with Apollo or similar tools
- Optimization and analysis
- Further channel development: identify new trends and opportunities
- Collaborate with the project manager
- Prepare reports, analyses, and documentation
- Occasional client support: attend client meetings
Requirements
What you’ll need- Experience in online marketing (at least 2 years)
- Knowledge of digital tools and platforms
- Proactive and analytical mindset, solution-oriented thinking
- Willingness to learn, quick learner
- Open, sociable, strong communication skills
- Reliable and detail-oriented work style
- High affinity for IT
- German: preferably C1; if you are at B2, we will pay for your course if you want to continue learning; English: business level
Benefits
Comp & perks- Employment as a permanent employee or freelance engagement
- Access to our own training platform for B2B marketing for continuous professional development and deepening your marketing expertise
- Communication expected in CET (Berlin) time zone, max +/- 2 hours
- Collaborative partnership (a project manager will always support strategically)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Online MarketingKeyword ResearchAd CopywritingAnalytics ReportingUser Funnel OptimizationLanding Page DesignConversion OptimizationDigital Tools KnowledgeWebsite Concept DevelopmentMonitoring and Optimization
Soft Skills
Proactive MindsetAnalytical ThinkingStrong Communication SkillsDetail-OrientedSociable