LinkedIn & Google Ads Manager

Leadeffect GmbH

Google Ads Manager planning and optimizing digital marketing campaigns for clients in B2B sector. Collaborating with project managers and analyzing performance metrics in a remote work setting.

Posted 7/1/2026full-timeRemote • 🇩🇪 GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and optimizing digital marketing strategies, particularly in Google Ads and LinkedIn campaigns, while leveraging analytical skills for user behavior analysis and conversion optimization. Proficient in creating reports and documentation to support marketing initiatives and client interactions.

Highest-signal resume keywords

Google Ads Campaign ManagementLinkedIn Campaign SetupConversion Tracking with Google Tag ManagerEmail Outreach with ApolloUser Behavior Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Online MarketingKeyword ResearchAd CopywritingAnalytics ReportingUser Funnel OptimizationLanding Page DesignConversion OptimizationDigital Tools KnowledgeWebsite Concept DevelopmentMonitoring and Optimization

Soft Skills

Proactive MindsetAnalytical ThinkingStrong Communication SkillsDetail-OrientedSociable

Tools & Technologies

Google AdsGoogle Tag ManagerGoogle AnalyticsApolloLinkedIn

Industry Keywords

Digital MarketingConversion Rate OptimizationEmail MarketingClient SupportTrend Analysis

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Develop channel-level strategy for the client
Plan, set up, optimize, and analyze Google Ads SEA campaigns and keyword research
Write ad copies
Create reports
Plan and set up LinkedIn campaigns
Monitoring and optimization, nurturing reporting and analyses
Conversion tracking with Google Tag Manager and Analytics tracking
Website concept development
Create analytics reports
User funnel and conversion optimization (conceptual, no development)
Analyze user behavior on the website
Conversion optimization of landing pages and the website
Landing page design and optimization of the user funnel for conversions
Email outreach: design emails/sequences with Apollo or similar tools
Optimization and analysis
Further channel development: identify new trends and opportunities
Collaborate with the project manager
Prepare reports, analyses, and documentation
Occasional client support: attend client meetings

Requirements

What you’ll need

Experience in online marketing (at least 2 years)
Knowledge of digital tools and platforms
Proactive and analytical mindset, solution-oriented thinking
Willingness to learn, quick learner
Open, sociable, strong communication skills
Reliable and detail-oriented work style
High affinity for IT
German: preferably C1; if you are at B2, we will pay for your course if you want to continue learning; English: business level

Benefits

Comp & perks

Employment as a permanent employee or freelance engagement
Access to our own training platform for B2B marketing for continuous professional development and deepening your marketing expertise
Communication expected in CET (Berlin) time zone, max +/- 2 hours
Collaborative partnership (a project manager will always support strategically)