Launch Potato

Performance Marketing

• Take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time.
• Combine hands-on campaign management with high-level strategy, owning execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence.
• Scale campaigns yourself while creating the systems and playbooks that let the channel grow beyond typical limits.
• Adapt buying strategy and messaging by audience, product, and funnel stage for various insurance verticals.

Director of Paid Media, Performance Video

• Take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time.
• Combine hands-on campaign management with high-level strategy, owning execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence.
• Adapt buying strategy and messaging by audience, product, and funnel stage across verticals.

Associate Director of Paid Media, Performance Video

Manager

• Mentor, coach, and motivate employees to achieve sales management goals, deliver outstanding customer service, and foster a positive work environment.
• Act as a brand ambassador by ensuring product displays and store layouts meet Skechers' high standards for style and innovation.
• Monitor stock levels, manage restocking processes, and organize the sales floor to create a seamless shopping experience.
• Oversee store systems, including scheduling, opening/closing procedures, and operational processes.
• Support peak store operations by occasionally lifting and moving boxes (up to 50 lbs.)
• Drive revenue growth by implementing performance strategies, setting expectations, and exceeding sales goals.
• Proactively address operational challenges and resolve customer concerns to maintain satisfaction.

Retail Assistant Store Manager

Creative Strategist

• Own the end-to-end briefing process for all creative entering production: static, short-form video, long-form DR, display, YouTube, and emerging formats
• Maintain a rolling content backlog with 4+ weeks of net-new concepts brief-ready at all times
• Hit monthly throughput targets for net-new concepts across LP's full vertical portfolio
• Own the net-new vs. iteration balance: enough new concepts to maximize testing cadence, enough iteration direction to fully exploit proven winners
• Proactively identify untested formats and underserved verticals and bring them into the testing queue
• Analyze creative performance data with the paid media team to identify winners, flag fatigue, and determine what to test next
• Translate performance findings into new briefs and updated creative direction, not just observations
• Maintain LP's creative playbook: document winning formulas by persona, vertical, and format so every team starts from accumulated learning, not from zero
• Lead competitive creative research on a regular cadence: study what formats, hooks, and approaches are winning in LP's verticals and flag emerging opportunities before they're mainstream
• Drive cross-vertical learning: when something wins in one vertical, identify where it can be adapted and brief it for others
• Own LP's UGC creator pipeline end-to-end: sourcing, vetting, contracting, briefing, and performance review
• Maintain the Airtable UGC creator dashboard as the single source of truth: creator profiles, availability, past performance, brief status, and video review status
• Write creator briefs specific enough to reduce revision cycles and increase the odds of a usable first delivery
• Build and manage creator relationships across LP's full vertical portfolio, not just the highest-volume categories.

Senior Creative Strategist

• Own the end-to-end briefing process for all creative entering production
• Maintain a rolling content backlog with new concepts brief-ready
• Hit monthly targets for net-new concepts
• Analyze creative performance data with the paid media team
• Document winning formulas in the creative playbook
• Conduct competitive creative research regularly
• Manage LP's UGC creator pipeline end-to-end

Lead Creative Strategist

Executive Assistant

• Schedule management across multiple C-suite executives, balancing strategic priorities and competing time-sensitive demands
• Inbox ownership: draft responses, maintain follow-ups, proactively flag urgent communications
• Meeting coordination: agendas, pre-reads, follow-ups, and execution
• Executive travel and personal logistics
• Confidentiality and professional judgment across all executive interactions
• End-to-end conference logistics: registration, hotel blocks, travel, swag, booth and sponsorship coordination
• Conference schedule management: pre-booked meetings, dinners, and networking
• External-facing client entertainment and partner events during conferences
• Internal company events: All Hands, offsites, holiday parties, and culture events (in-person and virtual)
• Vendor sourcing, contract negotiation, and budget ownership and reconciliation
• Proactive identification and resolution of administrative bottlenecks
• Liaison between C-suite and Finance, Sales, Account Management, and the Executive Team
• Vendor relationship management across venues, caterers, hotels, and AV

Senior Executive Assistant

• Mentor, coach, and motivate employees to achieve sales management goals.
• Act as a brand ambassador by ensuring product displays and store layouts meet Skechers' high standards for style and innovation.
• Monitor stock levels, manage restocking processes, and organize the sales floor to create a seamless shopping experience.
• Oversee store systems, including scheduling, opening/closing procedures, and operational processes.
• Drive revenue growth by implementing performance strategies, setting expectations, and exceeding sales goals.
• Proactively address operational challenges and resolve customer concerns to maintain satisfaction.

• Lead, coach, mentor, and develop your team to drive sales, enhance customer service, and foster growth.
• Act as a product expert and ensure your team delivers an exceptional customer experience through high-quality product presentation and store layout.
• Manage the recruitment, hiring, training, and retention of Skechers store employees to ensure the team is prepared to meet company goals.
• Oversee store systems, including inventory management, scheduling, opening/closing procedures, and day-to-day operations to drive profitability.
• Maintain store organization, manage product displays, restock shelves, and occasionally lift up to 50 pounds.
• Drive revenue growth through sales management strategies and set performance expectations to meet individual and store goals.
• Utilize strong problem-solving skills to resolve any issues that may arise in-store, ensuring a smooth customer experience.

Retail Store Manager

• Mentor, coach, and motivate employees to achieve sales management goals, deliver outstanding customer service, and foster a positive work environment.
• Act as a brand ambassador by ensuring product displays and store layouts meet Skechers' high standards for style and innovation.
• Monitor stock levels, manage restocking processes, and organize the sales floor to create a seamless shopping experience.
• Oversee store systems, including scheduling, opening/closing procedures, and operational processes.
• Drive revenue growth by implementing performance strategies, setting expectations, and exceeding sales goals.
• Proactively address operational challenges and resolve customer concerns to maintain satisfaction.