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Director of Paid Media, Performance Video
Launch PotatoDirector of Paid Media leading performance video marketing strategies across major platforms at Launch Potato. Managing P&L, campaign execution, and scaling video business vertically and horizontally.
About the role
Key responsibilities & impact- Take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time.
- Combine hands-on campaign management with high-level strategy, owning execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence.
- Scale campaigns yourself while creating the systems and playbooks that let the channel grow beyond typical limits.
- Adapt buying strategy and messaging by audience, product, and funnel stage for various insurance verticals.
Requirements
What you’ll need- 8+ years managing high-growth performance marketing portfolios.
- 3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year.
- Experience scaling performance video in at least one major lead gen niche: affiliate, call-based, insurance, financial services, health, or marketplace.
- Proven success profitably scaling brands across video performance platforms, with deep hands-on expertise in YouTube, Meta, and TikTok.
- Strong grasp of monetization dynamics, advertiser quality metrics, funnel optimization, and scaling traffic profitably across variable-payout partner ecosystems.
- Proficiency in BI tools (Looker, Google Analytics) plus advanced Excel/Sheets (pivot tables, VLOOKUP, regression, correlation, performance modeling).
Benefits
Comp & perks- Competitive salary
- Profit-sharing bonus
- Health insurance
- Paid time off
- Flexible work arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingcampaign managementP&L managementfunnel optimizationmonetization dynamicsadvertiser quality metricsscaling trafficvideo performancelead generationcreative testing
Soft Skills
strategic thinkingownershipadaptabilityanalytical skillscommunication