Senior Creative Strategist

Launch Potato

Creative Strategist at Launch Potato overseeing creative projects from briefing to performance analysis. Working with global teams to optimize creative strategy based on data-driven insights.

Posted 6/16/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own the end-to-end briefing process for all creative entering production: static, short-form video, long-form DR, display, YouTube, and emerging formats
Maintain a rolling content backlog with 4+ weeks of net-new concepts brief-ready at all times
Hit monthly throughput targets for net-new concepts across LP's full vertical portfolio
Own the net-new vs. iteration balance: enough new concepts to maximize testing cadence, enough iteration direction to fully exploit proven winners
Proactively identify untested formats and underserved verticals and bring them into the testing queue
Analyze creative performance data with the paid media team to identify winners, flag fatigue, and determine what to test next
Translate performance findings into new briefs and updated creative direction, not just observations
Maintain LP's creative playbook: document winning formulas by persona, vertical, and format so every team starts from accumulated learning, not from zero
Lead competitive creative research on a regular cadence: study what formats, hooks, and approaches are winning in LP's verticals and flag emerging opportunities before they're mainstream
Drive cross-vertical learning: when something wins in one vertical, identify where it can be adapted and brief it for others
Own LP's UGC creator pipeline end-to-end: sourcing, vetting, contracting, briefing, and performance review
Maintain the Airtable UGC creator dashboard as the single source of truth: creator profiles, availability, past performance, brief status, and video review status
Write creator briefs specific enough to reduce revision cycles and increase the odds of a usable first delivery
Build and manage creator relationships across LP's full vertical portfolio, not just the highest-volume categories.

Requirements

What you’ll need

5+ years experience with direct response creative strategy ownership and performance media buying
You know what a strong hook looks like, why persona targeting matters, and what makes someone stop scrolling
Demonstrated experience writing production-ready briefs that creative teams execute without revision rounds
Performance data fluency: you can read results, identify what's driving them, and translate findings into creative direction
Experience managing UGC creators from sourcing through delivery
Ability to work across multiple verticals and formats simultaneously without losing strategic focus
Strong copywriting ability (scripts, hooks, headlines, ad copy) meaningfully accelerates the briefing process and is a differentiator for this role
Experience leveraging AI tools like Claude or AI Asset Production tools to drive creative strategy farther.

Benefits

Comp & perks

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework
Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

direct response creative strategyperformance media buyingwriting production-ready briefsperformance data analysisUGC creator managementcopywritingAI toolscreative directiontesting cadencecompetitive creative research

Soft Skills

strategic focusrelationship managementcommunicationanalytical thinkingcreativityproactive identificationcollaborationadaptabilityattention to detailproblem-solving