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Associate Director of Paid Media, Performance Video
Launch PotatoPerformance video growth leader focusing on YouTube and expanding into other video-first platforms. Taking ownership across P&L, strategy, campaign management, and reporting.
About the role
Key responsibilities & impact- Take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time.
- Combine hands-on campaign management with high-level strategy, owning execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence.
- Adapt buying strategy and messaging by audience, product, and funnel stage across verticals.
Requirements
What you’ll need- 8+ years managing high-growth performance marketing portfolios.
- 3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year.
- Experience scaling performance video in at least one major lead gen niche: affiliate, call-based, insurance, financial services, health, or marketplace.
Benefits
Comp & perks- Profit-sharing bonus
- Competitive benefits
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
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Hard Skills & Tools
performance marketingcampaign managementP&L managementreportingcreative testingaudience targetingbudget managementvideo marketinglead generationscaling strategies
Soft Skills
strategic thinkingownershipadaptabilitycommunicationcollaborationanalytical skillsproblem-solvingcreativityleadershiporganizational skills