Lead Creative Strategist

Launch Potato

Lead Creative Strategist developing briefs and performance intelligence for creative media at Launch Potato. Managing end-to-end creative processes and analyzing data to drive strategy.

Posted 6/16/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

direct response creative strategyperformance media buyingproduction-ready briefsperformance data analysisUGC creator managementcopywritingscript writinghook identificationpersona targetingAI tools for creative strategy

Soft Skills

ability to work across multiple verticalsstrong communication skillsorganizational skillsanalytical skills

Industry Keywords

creative performance datacompetitive creative researchcontent backlogcreative playbooknet-new concepts

About the role

Key responsibilities & impact

Own the end-to-end briefing process for all creative entering production
Maintain a rolling content backlog with new concepts brief-ready
Hit monthly targets for net-new concepts
Analyze creative performance data with the paid media team
Document winning formulas in the creative playbook
Conduct competitive creative research regularly
Manage LP's UGC creator pipeline end-to-end

Requirements

What you’ll need

5+ years experience with direct response creative strategy ownership and performance media buying
Strong hook identification and persona targeting understanding
Experience writing production-ready briefs
Performance data fluency
Managing UGC creators from sourcing through delivery
Ability to work across multiple verticals and formats simultaneously
Strong copywriting ability for scripts, hooks, headlines, and ad copy
Experience leveraging AI tools for creative strategy

Benefits

Comp & perks

Base salary is set according to market rates for the nearest major metro
Compensation package includes a profit-sharing bonus
Competitive benefits