Vice President, Growth Marketing
Create Wellness
Senior Manager, YouTube Paid Media
Launch Potato
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns.
- Combine hands-on campaign management with high-level strategy; directly owning campaign execution, P&L, and growth targets.
- Deliver consistent growth in spend and profitability, achieving a 2x annualized run rate in year one at a minimum of 110% ROAS.
- Provide actionable insights and recommendations to stakeholders backed by rigorous data insights, reporting, and analysis.
- Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration.
- Collaborate with the creative team on video production, advocating for what campaigns need to succeed.
- Expand YouTube campaigns into new insurance and financial services verticals to drive incremental revenue.
- Share best practices and insights across the Paid Media team to strengthen YouTube performance in other verticals.
- Build and lead a video-first performance marketing and paid media team to support execution as investment scales.
- Work with internal stakeholders and external vendors to creatively build net new audiences that target high value customers.
Requirements
- Proven success profitably scaling new and existing brands on YouTube.
- Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc).
- Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaborating on video production with creative teams.
- Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks.
- Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams.
- 6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+/year.
- Deep expertise in Google/YouTube Ads and analytics platforms.
- Experience managing budgets at scale and delivering on aggressive growth + margin goals.
- Desire and ability to grow into a manager role, building and leading a team.
- Nice to have: Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok); experience with MMM tools and measurement solutions; familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney, etc); knowledge of personal finance and consumer financial products; experience mentoring peers; familiarity with competitor analysis tools (SimilarWeb, AdBeat, Ahrefs, SpyFu, etc).
Benefits
- Base salary
- Profit-sharing bonus
- Competitive benefits
- Remote-first work arrangement
- Compensation increases based on company and personal performance
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
YouTube campaign managementP&L ownershipCTR improvementCVR improvementROAS analysiscreative testingdata analysisbudget managementperformance marketingvideo production collaboration
Soft skills
analytical skillscollaborationproactive communicationpresentation skillsinfluencing decision-makingteam leadershipmentoringinsight generation
