R+Co

Senior Performance Marketing Manager

R+Co

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $120,000 - $135,000 per year

Job Level

Senior

About the role

  • Lead day-to-day management and optimization of paid social, search, programmatic, affiliate, and emerging platforms.
  • Develop and execute full-funnel media strategies to achieve revenue, CAC, ROAS, and LTV targets across channels.
  • Own media planning and pacing against budgets, maximizing efficiency and profitability.
  • Build dashboards, analyze performance data, and translate insights into actionable optimizations and learnings.
  • Partner with Creative & Social teams to brief, test, and iterate performance-driven content, messaging, and formats.
  • Collaborate with Ecommerce, CRM, and Brand Marketing to align paid strategies with promotions, launches, and brand storytelling.
  • Oversee external partners (agencies, platforms, affiliates), ensuring accountability and performance.
  • Test and scale new channels, audiences, and ad formats to stay ahead of industry trends.
  • Report directly to the VP of Digital & Ecommerce and collaborate cross-functionally.

Requirements

  • 5–7+ years in performance marketing, growth marketing, or digital media, ideally within beauty, fashion, or consumer brands.
  • Proven track record of scaling paid media budgets while achieving efficiency and growth targets.
  • Expert knowledge of paid social (Meta, TikTok, YouTube) and paid search (Google, Bing), with experience in programmatic, affiliate, and retail media a plus.
  • Strong analytical skills with proficiency in data visualization and attribution tools (GA4, Shopify, Looker, etc.).
  • Experience managing agencies, platforms, and vendor relationships.
  • Highly collaborative with excellent communication skills; comfortable presenting results and recommendations to leadership.
  • Entrepreneurial, hands-on, and excited to build in a fast-paced, high-growth environment.
  • Team Leadership & Oversight This position has no supervisory responsibilities.
  • Physical requirements: prolonged sitting, lift up to 20 pounds, bending, stretching, fine motor skills, focus on detailed work for extended periods.