Brand Manager

• We’re looking for a Brand Marketing Manager who can turn strategy into engaging and valuable content across organic social, influencer, email, and events. You’ll partake in the development of the content calendar end-to-end—from concepting and creator sourcing to production, posting, and performance.
• Work closely with design and copy counterparts to see through concept execution across all brand marketing touchpoints.
• Report into the CEO.
• Build and maintain a rolling 3–6 month content calendar across email and organic social (primarily Instagram).
• Concept campaign themes for launches, always-on education, seasonal moments, and brand storytelling.
• Own the editorial cadence for email newsletters. Shepherd asset handoff, testing, QA, and deployment of newsletters.
• Identify, recruit, and brief niche creators/UGC partners; negotiate rates, usage rights, and timelines.
• Manage creator relationships, contracts, deliverables, and approvals; track asset usage windows and reposting rights.
• Learn and apply Soft Services’ shooting and editing style. Create agile assets in-house (short-form video, stills, GIFs, stories).
• Own the joint marketing calendar with Sephora across site, app, email, social, sampling, and in-store touchpoints.
• Build GTM strategies for new product launches and Sephora BI events that define objectives, audience, positioning, key claims, and success metrics; develop campaign messaging pillars, hero visuals, and content formats.
• Maintain high-performing PDPs with accurate benefit-forward copy, ingredient and claim compliance, image and video galleries, and how-to content.
• Concept and execute influencer mailers—from theme and packaging to inserts and copy.
• Build mailing lists, coordinate follow-up for content, track performance (unboxings, UGC output, quality of assets) and optimize for future waves.
• Ideate and develop on-brand experiential moments (pop-ups, retail events, sampling activations) that ladder up to campaign goals.
• Build event creative and production briefs, manage timelines, budgets, and logistics (permits/venues as needed), ensuring brand-forward visuals and content capture.
• Coordinate post-event deliverables including recap, UGC/press pulls, and learnings to inform future events.

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