Senior Marketing Manager – Webinars and Partnerships
Later
Brand Marketing Manager
SoftService
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $80,000 - $100,000 per year
Job Level
Mid-LevelSenior
About the role
- We’re looking for a Brand Marketing Manager who can turn strategy into engaging and valuable content across organic social, influencer, email, and events. You’ll partake in the development of the content calendar end-to-end—from concepting and creator sourcing to production, posting, and performance.
- Work closely with design and copy counterparts to see through concept execution across all brand marketing touchpoints.
- Report into the CEO.
- Build and maintain a rolling 3–6 month content calendar across email and organic social (primarily Instagram).
- Concept campaign themes for launches, always-on education, seasonal moments, and brand storytelling.
- Own the editorial cadence for email newsletters. Shepherd asset handoff, testing, QA, and deployment of newsletters.
- Identify, recruit, and brief niche creators/UGC partners; negotiate rates, usage rights, and timelines.
- Manage creator relationships, contracts, deliverables, and approvals; track asset usage windows and reposting rights.
- Learn and apply Soft Services’ shooting and editing style. Create agile assets in-house (short-form video, stills, GIFs, stories).
- Own the joint marketing calendar with Sephora across site, app, email, social, sampling, and in-store touchpoints.
- Build GTM strategies for new product launches and Sephora BI events that define objectives, audience, positioning, key claims, and success metrics; develop campaign messaging pillars, hero visuals, and content formats.
- Maintain high-performing PDPs with accurate benefit-forward copy, ingredient and claim compliance, image and video galleries, and how-to content.
- Concept and execute influencer mailers—from theme and packaging to inserts and copy.
- Build mailing lists, coordinate follow-up for content, track performance (unboxings, UGC output, quality of assets) and optimize for future waves.
- Ideate and develop on-brand experiential moments (pop-ups, retail events, sampling activations) that ladder up to campaign goals.
- Build event creative and production briefs, manage timelines, budgets, and logistics (permits/venues as needed), ensuring brand-forward visuals and content capture.
- Coordinate post-event deliverables including recap, UGC/press pulls, and learnings to inform future events.
Requirements
- 4–7+ years in brand/social/email marketing. Beauty/CPG or adjacent preferred.
- Experience at a business with DTC and retail/wholesale channels.
- Sharp creative instincts + disciplined brand stewardship. Ability to know when something is on-brand and why.
- Hands-on skills: shooting on phone, basic lighting, and editing (CapCut, Premiere, or similar)
- Project management rigor. Ability to manage timelines, build project plans and oversee follow-through across multiple stakeholders.
- Strong track record of effective collaboration with creative/brand marketing and product management teams.
- Experience building, leading, and managing a team of direct reports. Experience in a growth-stage company.
- Nice To Have: Familiarity with Shopify, Klaviyo, Airtable, Google Sheets, and Figma
- Exposure to experiential marketing and/or influencer seeding programs
