SoftService

Marketing

• Report to the CRO and support community building and day-to-day marketing operations
• Maintain communication and restocks with core influencers, brand friends, and partners
• Build new gifting lists for launches and seasonal moments and generate outbound gifting requests
• Track shipments, received posts, usage rights, and other key information in a master database
• Work within ShopMy to expand creator and affiliate reach and ensure monthly deliverables are met
• Assist the part-time office manager with influencer and partner packouts and help organize bespoke launch mailers
• Source components, assemble kits, and prepare labels and inserts for mailers
• Partner with CX to identify brand-relevant inbounds and draft responses aligned with brand voice and FAQs
• Monitor comments and DMs for UGC opportunities, product feedback, and trends worth testing in content
• Stage and post social content on agreed channels and calendars in coordination with copy and design
• Save, tag, and store UGC in the content library with creator handles, rights status, and themes for reuse
• Support the broader team with ad hoc tasks across design, copy, and growth and prepare simple reports, decks, or recaps for launches, mailers, and partnerships

Marketing Associate

Brand Manager

• We’re looking for a Brand Marketing Manager who can turn strategy into engaging and valuable content across organic social, influencer, email, and events. You’ll partake in the development of the content calendar end-to-end—from concepting and creator sourcing to production, posting, and performance.
• Work closely with design and copy counterparts to see through concept execution across all brand marketing touchpoints.
• Report into the CEO.
• Build and maintain a rolling 3–6 month content calendar across email and organic social (primarily Instagram).
• Concept campaign themes for launches, always-on education, seasonal moments, and brand storytelling.
• Own the editorial cadence for email newsletters. Shepherd asset handoff, testing, QA, and deployment of newsletters.
• Identify, recruit, and brief niche creators/UGC partners; negotiate rates, usage rights, and timelines.
• Manage creator relationships, contracts, deliverables, and approvals; track asset usage windows and reposting rights.
• Learn and apply Soft Services’ shooting and editing style. Create agile assets in-house (short-form video, stills, GIFs, stories).
• Own the joint marketing calendar with Sephora across site, app, email, social, sampling, and in-store touchpoints.
• Build GTM strategies for new product launches and Sephora BI events that define objectives, audience, positioning, key claims, and success metrics; develop campaign messaging pillars, hero visuals, and content formats.
• Maintain high-performing PDPs with accurate benefit-forward copy, ingredient and claim compliance, image and video galleries, and how-to content.
• Concept and execute influencer mailers—from theme and packaging to inserts and copy.
• Build mailing lists, coordinate follow-up for content, track performance (unboxings, UGC output, quality of assets) and optimize for future waves.
• Ideate and develop on-brand experiential moments (pop-ups, retail events, sampling activations) that ladder up to campaign goals.
• Build event creative and production briefs, manage timelines, budgets, and logistics (permits/venues as needed), ensuring brand-forward visuals and content capture.
• Coordinate post-event deliverables including recap, UGC/press pulls, and learnings to inform future events.

Brand Marketing Manager

Operations

• Level: Mid-Senior
• Position Type: Full Time
• Compensation: $75K-$100K (DOE) + benefits, early-stage equity
• Location: NYC — hybrid office/WFH model
• Reports to: CEO
• Act as the project manager and process owner across all marketing workstreams
• Keep the calendar accurate, the team aligned, and launches moving from brief to deploy with clarity and speed
• Report into the CEO
• Maintain a single source of truth calendar with the Brand Marketing Manager and CEO, backing out dates and dependencies for smooth, on-time deployments
• Run bi-weekly calendar check-ins and route updates to stakeholders, ensuring owners, due dates, and requirements are clear and current
• Rework timelines and communicate changes when priorities shift, documenting risks and mitigation plans
• Own task creation, routing, and status hygiene in Airtable (PM Tool)
• Build long-range plans for Holiday/BFCM, launches, Sephora programs (Beauty Insider events, in-store activations), promotional timeframes, and key launches
• Keep the organization planned 3–6 months out with interim checkpoints, asset lock dates, and hand-offs
• Drive cross-functional pre-reads and alignment, creating early checkpoints on key stakeholders calendars
• Own planning and logistics for brand and launch events, from brief and budget to wrap
• Source vendors and components, manage POs and timelines, and ensure on-time-in-full delivery
• Build and own the day-of run of show (ROS) and contingency plans
• Track spend against budget and reconcile invoices post-event
• Own the master mailer calendar aligned to launches, press/editor outreach, retail events, and seasonal moments
• Build scopes and budgets for kits and physical collateral, source components and finishes, and manage transactions and logistics
• Create kitting plans, pick/pack instructions, and QC checklists; coordinate assembly with the office manager and 3PL to ensure timely product delivery for outbound sends
• Reconcile budgets, inventory, and overage; produce post-mailer recaps with learnings and recommendations
• Translate creative briefs into production plans with timelines and budgets
• Source and contract photographer and set/prop support; negotiate rates and usage terms
• Build call sheets, day-of run of show (ROS), and contingency plans; manage catering, transit, and on-set safety protocol
• Oversee on-set logistics, continuity, and quality control to brand standards; keep the day on time and on budget
• Facilitate relationship with retoucher and photographer on selects, collaborate with Design on retouching notes, color management, and version control for each channel. Make sure photographer receives final retouched folder
• Run post-mortems and convert learnings into updated SOPs, checklists, and templates

Creative Operations Manager

• Level: Intern; Position Type: Part Time; Hours: 15–25 hours per week; Compensation: $20/hr; Location: NYC — hybrid office/WFH model, minimum 3 days/wk in office; Reports to: Brand Marketing Manager
• Support community building and day-to-day marketing operations
• Maintain communication and restocks with core influencers, brand friends, and partners
• Build new gifting lists for launches and seasonal moments
• Generate all outbound gifting requests and track inbound responses using templated outreach and follow-ups
• Track shipments, received posts, usage rights, and other key information in master database
• Work within ShopMy to expand creator and affiliate reach and ensure monthly deliverables are met
• Assist the part-time office manager with influencer and partner packouts
• Help organize and execute bespoke launch mailers, sourcing components, assembling kits, and preparing labels and inserts
• Partner with CX to identify brand-relevant inbounds and draft responses aligned with brand voice and FAQs
• Monitor comments and DMs for UGC opportunities, product feedback, and trends worth testing in content
• Own staging and posting of social content on agreed channels and calendars in coordination with copy and design
• Save, tag, and store UGC in the content library with creator handles, rights status, and themes for reuse
• Support the broader team with ad hoc tasks across design, copy, and growth
• Help prepare simple reports, decks, or recaps for launches, mailers, and partnerships

Marketing Associate

Brand Marketing Manager

Creative Operations Manager

Marketing Intern