Associate Manager, Brand Strategy, GTM
Warner Bros. Discovery
Senior Brand Manager – Americas Go-To-Market
E.L.F. BEAUTY
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $140,000 per year
Job Level
Senior
About the role
- Own Regional GTM Strategy: Lead go-to-market planning and execution for Canada and Mexico, adapting global priorities to regional opportunities and consumer behaviors.
- Launch Fearlessly: Manage end-to-end launches—product positioning, campaign localization, retail strategy, and performance tracking—to ensure every drop hits with impact.
- Bridge Global & Local: Partner with Global Marketing, Sales, Creative, Integrated Communications, and Retail teams to align strategy, timing, and storytelling across markets.
- Drive Retail & Channel Excellence: Collaborate closely with retail partners and distributors to deliver differentiated, high-performing launches across e-commerce, specialty, and mass channels.
- Champion Consumer Insight: Translate local consumer and cultural insights into strategies that drive relevance and growth.
- Lead with Financial Rigor: Manage regional marketing budgets, track ROI, and use data analysis to optimize spend and maximize business impact.
- Measure What Matters: Track KPIs across launch execution, brand awareness, sell-through, and market share, turning learnings into next-level playbooks.
- Activate Culture Locally: Identify regional trends, influencers, and brand moments that can scale e.l.f.’s cultural impact across Canada and Mexico.
- Be the Connector: Inspire cross-functional and cross-border collaboration, ensuring every partner feels empowered and aligned to move at e.l.f. speed.
Requirements
- Bilingual (English/Spanish) strongly preferred.
- 6–8 years of brand marketing or go-to-market experience, ideally within beauty, CPG, or lifestyle brands.
- Proven success leading multi-market or regional brand launches.
- Deep understanding of consumer insights, retail dynamics, and cultural nuance across North American markets.
- Strategic and executional—you know how to build a plan and make it happen.
- Data-driven with creative instincts—you can read the numbers and the room.
- Fast, collaborative, and resourceful—you thrive in a high-energy, high-growth environment.
Benefits
- total compensation philosophy offers every full-time new hire competitive pay and benefits
- bonus eligibility (200% of target over the last six fiscal years)
- equity
- flexible time off
- year-round half-day Fridays
- hybrid 3 day in office, 2 day at home work environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
go-to-market strategyproduct positioningcampaign localizationperformance trackingdata analysisKPI trackingbrand awarenesssell-throughmarket share
Soft skills
leadershipcollaborationstrategic thinkingexecutional skillsdata-driven decision makingcreativityresourcefulnessadaptabilitycommunication
