Brand Manager

• Own Regional GTM Strategy: Lead go-to-market planning and execution for Canada and Mexico, adapting global priorities to regional opportunities and consumer behaviors.
• Launch Fearlessly: Manage end-to-end launches—product positioning, campaign localization, retail strategy, and performance tracking—to ensure every drop hits with impact.
• Bridge Global & Local: Partner with Global Marketing, Sales, Creative, Integrated Communications, and Retail teams to align strategy, timing, and storytelling across markets.
• Drive Retail & Channel Excellence: Collaborate closely with retail partners and distributors to deliver differentiated, high-performing launches across e-commerce, specialty, and mass channels.
• Champion Consumer Insight: Translate local consumer and cultural insights into strategies that drive relevance and growth.
• Lead with Financial Rigor: Manage regional marketing budgets, track ROI, and use data analysis to optimize spend and maximize business impact.
• Measure What Matters: Track KPIs across launch execution, brand awareness, sell-through, and market share, turning learnings into next-level playbooks.
• Activate Culture Locally: Identify regional trends, influencers, and brand moments that can scale e.l.f.’s cultural impact across Canada and Mexico.
• Be the Connector: Inspire cross-functional and cross-border collaboration, ensuring every partner feels empowered and aligned to move at e.l.f. speed.

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