Own end-to-end go-to-market planning for key global initiatives—from positioning and creative strategy to regional rollout and post-launch analysis.
Partner with cross-functional teams (Innovation, Creative, Sales, Digital, Integrated Communications, International, Finance, Legal) to build and execute plans that deliver business impact and brand love.
Translate product strategy into breakthrough creative platforms and compelling campaign narratives that resonate across diverse audiences and markets.
Align global and regional teams around timelines, assets, and activation plans to ensure seamless execution and a unified global presence.
Synthesize data, consumer behavior, and cultural signals into provocative insights that inform strategy and spark innovation.
Champion e.l.f.’s fearless, inclusive, and playful DNA in every touchpoint—from retailer sell-ins to influencer campaigns to internal storytelling.
Develop repeatable frameworks and playbooks that strengthen our global launch capabilities and accelerate speed-to-market.
Manage marketing budgets, track ROI, and use data analysis to optimize spend and maximize business impact.
Lead presentations across the organization and with external partners that align, excite, and mobilize teams around big ideas.
Requirements
6–8 years of brand management or go-to-market experience (bonus for beauty, CPG, or lifestyle brands).
Proven success leading global or multi-market launches.
Fluent in both strategy and execution—you can zoom out to see the big picture, then dive in to make it happen.
Deep understanding of consumer insights, pop culture, and digital ecosystems.
A mix of analytical rigor and creative intuition—you love a good brief as much as a bold idea.
Fast, resourceful, collaborative, and comfortable operating in the gray.
A builder’s mindset—you don’t wait for a roadmap, you create it.
Benefits
Competitive pay and benefits
Bonus eligibility (200% of target over the last six fiscal years)
Equity
Flexible time off
Year-round half-day Fridays
Hybrid 3 days in office, 2 days at home work environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.