E.L.F. BEAUTY

Senior Brand Marketing Manager

E.L.F. BEAUTY

full-time

Posted on:

Location Type: Hybrid

Location: Oakland • California • 🇺🇸 United States

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Salary

💰 $110,000 - $140,000 per year

Job Level

Senior

Tech Stack

Spark

About the role

  • Own end-to-end go-to-market planning for key global initiatives—from positioning and creative strategy to regional rollout and post-launch analysis.
  • Partner with cross-functional teams (Innovation, Creative, Sales, Digital, Integrated Communications, International, Finance, Legal) to build and execute plans that deliver business impact and brand love.
  • Translate product strategy into breakthrough creative platforms and compelling campaign narratives that resonate across diverse audiences and markets.
  • Align global and regional teams around timelines, assets, and activation plans to ensure seamless execution and a unified global presence.
  • Synthesize data, consumer behavior, and cultural signals into provocative insights that inform strategy and spark innovation.
  • Champion e.l.f.’s fearless, inclusive, and playful DNA in every touchpoint—from retailer sell-ins to influencer campaigns to internal storytelling.
  • Develop repeatable frameworks and playbooks that strengthen our global launch capabilities and accelerate speed-to-market.
  • Manage marketing budgets, track ROI, and use data analysis to optimize spend and maximize business impact.
  • Lead presentations across the organization and with external partners that align, excite, and mobilize teams around big ideas.

Requirements

  • 6–8 years of brand management or go-to-market experience (bonus for beauty, CPG, or lifestyle brands).
  • Proven success leading global or multi-market launches.
  • Fluent in both strategy and execution—you can zoom out to see the big picture, then dive in to make it happen.
  • Deep understanding of consumer insights, pop culture, and digital ecosystems.
  • A mix of analytical rigor and creative intuition—you love a good brief as much as a bold idea.
  • Fast, resourceful, collaborative, and comfortable operating in the gray.
  • A builder’s mindset—you don’t wait for a roadmap, you create it.
Benefits
  • Competitive pay and benefits
  • Bonus eligibility (200% of target over the last six fiscal years)
  • Equity
  • Flexible time off
  • Year-round half-day Fridays
  • Hybrid 3 days in office, 2 days at home work environment

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
go-to-market planningdata analysiscampaign narrativesmarketing budgetsROI trackingframework developmentcreative strategyconsumer insightsbrand managementmulti-market launches
Soft skills
collaborationleadershipcreativityanalytical thinkingstrategic thinkingcommunicationresourcefulnessadaptabilityproblem-solvingstorytelling
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