Brand Manager

• Own end-to-end go-to-market planning for key global initiatives—from positioning and creative strategy to regional rollout and post-launch analysis.
• Partner with cross-functional teams (Innovation, Creative, Sales, Digital, Integrated Communications, International, Finance, Legal) to build and execute plans that deliver business impact and brand love.
• Translate product strategy into breakthrough creative platforms and compelling campaign narratives that resonate across diverse audiences and markets.
• Align global and regional teams around timelines, assets, and activation plans to ensure seamless execution and a unified global presence.
• Synthesize data, consumer behavior, and cultural signals into provocative insights that inform strategy and spark innovation.
• Champion e.l.f.’s fearless, inclusive, and playful DNA in every touchpoint—from retailer sell-ins to influencer campaigns to internal storytelling.
• Develop repeatable frameworks and playbooks that strengthen our global launch capabilities and accelerate speed-to-market.
• Manage marketing budgets, track ROI, and use data analysis to optimize spend and maximize business impact.
• Lead presentations across the organization and with external partners that align, excite, and mobilize teams around big ideas.

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