Visit.org

Vice President, Marketing

Visit.org

full-time

Posted on:

Origin:  • 🇺🇸 United States • California, New York

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Salary

💰 $170,000 - $200,000 per year

Job Level

Lead

About the role

  • Partner with the CEO and leadership team to set and execute a high-impact marketing strategy that supports Visit.org’s short- and long-term business goals.
  • Own the entire marketing function, including demand generation, brand, communications, content, product marketing, and lifecycle marketing.
  • Lead all pipeline-building efforts across paid, owned, and earned channels to drive qualified leads and customer acquisition.
  • Oversee product marketing strategy to support launches, feature adoption, and cross-sell/upsell opportunities across the customer base.
  • Build, manage, and grow a high-performing marketing team; coach and develop team members and marketing leadership.
  • Oversee internal and external communications, including PR, executive comms, and social media strategy.
  • Work cross-functionally with Sales, Product, and Customer Success to ensure alignment on go-to-market execution.
  • Set, track, and optimize against clear KPIs and ROI metrics; develop marketing forecasts, manage budget, and report on performance to leadership and board.
  • Thrive in a fast-paced startup environment with a strong sense of ownership and adaptability.
  • Demonstrate passion for the company’s mission and the impact of technology in driving social change.

Requirements

  • 12+ years of progressive experience in B2B marketing, with at least 5 years in a marketing leadership or executive role.
  • Demonstrated success leading marketing for a SaaS company, ideally in HR Tech, CSR, or related verticals.
  • Deep understanding of full-funnel marketing strategies, including growth, brand, content, and product marketing.
  • Experience owning a marketing number and aligning marketing to revenue outcomes.
  • Proven ability to build, manage, and inspire cross-functional marketing teams.
  • Data-driven, metrics-oriented decision-maker who is comfortable with setting KPIs and managing performance.
  • Excellent communication, storytelling, and executive presence.
  • Experience in the CSR space is a plus.
  • Excited about AI-driven innovation in the marketing space.
  • A mission-first leader who is excited to shape a purpose-driven brand.