Head of Growth – Member of Executive Team
MyBikePlan
Vice President, Growth Marketing
Create Wellness
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteJob Level
Lead
About the role
- Own the full growth engine—acquisition, conversion, and retention—across paid, owned, and earned channels.
- Set growth strategy, hit revenue and CAC/LTV goals, and work directly with the CEO to keep growth efficient and brand-aligned.
- Build and mentor a high-performing growth team.
- Oversee media buying, creative testing, and scaling across Meta, TikTok, Google, TV, and emerging channels (budget upwards of $50M in 2026).
- Expand and optimize affiliate, creator, and ambassador programs to drive profitable customer acquisition.
- Own ecommerce site experience, CRO, analytics, and the full DTC funnel from landing page to checkout.
- Lead retention and lifecycle programs including email, SMS, loyalty, and subscription strategies to maximize LTV and repeat purchase.
- Build a rigorous testing culture using data for spend allocation, experimentation, and forecasting.
- Partner with Brand, Operations, Finance, and Retail teams to align growth with launches, retail expansions, and inventory planning.
Requirements
- 8+ years in growth marketing for high-velocity CPG, DTC, or consumer health/wellness brands.
- Experience at a digitally native, but omnichannel CPG or DTC brand
- Experience scaling a subscription oriented CPG or DTC brand
- Deep expertise in paid social and performance creative; strong grasp of ecommerce and retention levers.
- Proven track record scaling revenue and improving CAC/LTV at $50M+ annual run rates.
- Analytical, scrappy, and comfortable leading strategy while rolling up sleeves to execute.
- Strong leadership and team-building skills; thrives in fast-moving, founder-led environments.
