Head of Growth Marketing
Concepta LLC
Vice President, Global Media
ŌURA
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $270,000 - $300,000 per year
Job Level
Lead
About the role
- Lead all global media strategy, planning, execution, and optimization across consumer, retail, and B2B audiences
- Own Oura’s media mix across digital, offline, and emerging channels while balancing cost of acquisition (CAC) with long-term awareness and brand-building objectives
- Oversee Oura’s global media agency partnership and collaborate with internal stakeholders to ensure integrated campaigns
- Develop and own global media strategy across paid, earned, and emerging channels; define media objectives aligned with performance (CAC, ROAS) and brand goals
- Build strategy for owned channels (DTC), Retailers, B2B, Partners and Affiliates across diverse channels and geographies
- Lead development of optimal global media mix across digital (search, social, programmatic, influencers, affiliate), traditional (TV, OOH, print, audio), and experimental channels
- Oversee cross-market media planning with consistent global frameworks and local adaptations; drive innovation in media buying and testing new platforms
- Own and optimize customer acquisition cost (CAC); establish KPIs for performance and brand media with real-time measurement, reporting, and continuous optimization
- Partner with analytics, growth, and finance teams to ensure media investments deliver efficient and scalable returns
- Negotiate media deals and strategic partnerships to maximize value and impact
- Build, lead, and mentor a high-performing media function and represent media strategy to executive leadership
Requirements
- 15+ years of progressive experience in media strategy, planning, and buying across digital and traditional channels
- Proven track record of leading global media strategies and large-scale budgets in a high-growth consumer brand, ideally in technology, health, or lifestyle sectors
- Preferred experience working for global, fast-scaling brands that are go-to-market and multi-channel
- Expertise balancing direct-response performance marketing with brand-building investments
- Experience overseeing and managing global media agencies
- Strong collaboration skills across marketing, retail, DTC, and creative functions
- Strong analytical skills with fluency in CAC, ROAS, attribution, and media measurement methodologies
- Strategic yet hands-on leader who thrives in a fast-paced, entrepreneurial environment
- Excellent communication, negotiation, and leadership skills
