Head of CRM and CX
Vivobarefoot
Vice President, E-Commerce
R+Co
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $200,000 - $220,000 per year
Job Level
Lead
About the role
- Develop and execute performance marketing, digital innovation, and direct-to-consumer E-commerce sales strategy for ONE/SIZE Beauty
- Hold full Digital P&L accountability and drive top-and-bottom-line growth
- Develop brand digital ecosystem and technical stack; define and implement digital marketing strategies to drive online sales and brand awareness
- Collaborate with cross-functional teams (sales, social, planning, finance, marketing) and external partners/vendors; report directly to the O/S President
- Lead and mentor E-commerce and Digital team and agency partners; oversee Director Ecommerce, Digital Media Specialist, Digital Marketing Manager, and the CRM Manager
- Set and achieve daily, weekly, monthly, and yearly sales, conversion, and traffic goals while optimizing ROI and KPI metrics
- Plan, manage, and optimize performance marketing budget and tactics across paid social, SEM, SEO, Affiliate Marketing, Display & Retargeting
- Devise an analytics framework (clickstream analysis, media mix modeling, web analytics) to guide decisions
- Develop engaging, high-converting content and promotion calendar for D2C flagship to drive traffic and conversion
- Lead UX/UI strategy and optimize website experience including navigation, content development, checkout funnel, and promotional campaigns
- Oversee retention marketing, CRM, loyalty, email/SMS strategies to increase customer retention and return customer revenue
- Manage global DTC Ecommerce business including business planning, content strategy & development, budgeting, promotional campaigns, analytics, customer service, and new technology
- Provide DTC sales plans, regular forecasting and analysis
- Provide thought leadership on operational aspects of E-commerce including logistics, demand and supply planning, and forecasting
- Evangelize marketing and E-commerce technology and apply best practices across brand channels
- Spearhead TikTok Shop strategy, integration, merchandising, pricing, content, and performance optimization
Requirements
- 12+ years experience in performance marketing and ECommerce with demonstrated P&L responsibility
- Track record of building and developing high-performing teams
- Web project management experience
- Strong understanding of ECommerce platforms and the partners/technologies needed to create a seamless user experience
- Strong understanding of online sales and marketing channels
- Entrepreneurial mindset
- College degree
- Must be highly organized, detailed oriented, and a problem solver
- Highly analytical and conversion/ROI focused
- High level of ownership, accountability, and initiative
- Proficient in Word, Excel, and PowerPoint
- Must be able to work PST hours; West Coast candidates preferred
- Reliable internet connection and dedicated workspace required for remote work
- Must be able to travel frequently and lift up to 30 pounds at times
