Create Wellness

Brand Manager

• Own brand strategy, creative, and marketing across channels—digital, retail, and beyond—driving cultural relevance and retail growth.
• Report to the CEO and lead a growing team of marketers, creatives, and community leaders.
• Set and evolve Create’s brand architecture, voice, and visual identity; build cultural relevance through earned media, social, and partnerships with athletes and wellness leaders.
• Lead marketing strategy for national retailers including pricing, promotions, shelf displays, and circulars; guide price-pack architecture and packaging design updates.
• Oversee brand voice, copy, and creative direction across campaigns, digital, and retail.
• Leverage consumer research and retail data (e.g., Nielsen, dunnhumby) to shape strategy and measure impact.
• Build and mentor a high-performing brand team and collaborate cross-functionally with Growth and Ops to align messaging and execution.

VP/SVP, Brand Marketing

Growth Marketing

• Own the full growth engine—acquisition, conversion, and retention—across paid, owned, and earned channels.
• Set growth strategy, hit revenue and CAC/LTV goals, and work directly with the CEO to keep growth efficient and brand-aligned.
• Build and mentor a high-performing growth team.
• Oversee media buying, creative testing, and scaling across Meta, TikTok, Google, TV, and emerging channels (budget upwards of $50M in 2026).
• Expand and optimize affiliate, creator, and ambassador programs to drive profitable customer acquisition.
• Own ecommerce site experience, CRO, analytics, and the full DTC funnel from landing page to checkout.
• Lead retention and lifecycle programs including email, SMS, loyalty, and subscription strategies to maximize LTV and repeat purchase.
• Build a rigorous testing culture using data for spend allocation, experimentation, and forecasting.
• Partner with Brand, Operations, Finance, and Retail teams to align growth with launches, retail expansions, and inventory planning.

Vice President, Growth Marketing

Marketing

• Support the development and execution of retail marketing programs for Target and other retail partners.
• Act as a day-to-day contact for retailers and brokers, ensuring alignment on promotions, media plans, and in-store initiatives.
• Adapt brand campaigns for retail channels, including in-store activations, digital retail media, circulars, and promotional events.
• Collaborate with operations to ensure product availability, pricing accuracy, and compliance with retailer requirements.
• Help manage and track budgets for retail media programs (Target Roundel and other retailer media platforms).
• Work with brokers and sales teams to support retail launches, promotions, and distribution opportunities.
• Collect and organize performance data from retail programs; share results and insights with internal teams.
• Monitor competitors and industry trends to identify opportunities in the retail space.

Retail Marketing Lead

• Lead retention strategy across Klaviyo email and SMS, including campaign management, segmentation, testing, and optimization.
• Build email and SMS marketing calendars, including concepting and providing copy and design notes for design resources.
• Build, maintain, and update email and SMS marketing flows.
• Own lifecycle and subscription flows, including onboarding, churn prevention, win-backs, replenishment, and cross-sell/upsell journeys.
• Partner directly with Recharge to manage subscription mechanics, dunning communications, and customer experience.
• Analyze retention performance and subscription health metrics; translate insights into actionable strategies that increase CLTV and reduce churn.
• Drive personalization and audience segmentation through advanced data strategies using all available customer information.
• Collaborate with app, data, and web partners to capture customer data to support segmentation and analytics.
• Maintain compliance with SMS/email best practices and privacy regulations.
• Stay ahead of industry trends within subscription and wellness e-commerce to identify new retention opportunities.

VP/SVP, Brand Marketing

Vice President, Growth Marketing

Retail Marketing Lead

Retention Marketing Lead