Create Wellness

Vice President

• - **Retail relationships:** Serve as the main contact for key accounts. Build strong ties with merchants, planners, and marketers. Manage brokers and ensure consistent, high-quality execution.
• - **Drive growth:** Build and deliver joint business plans tied to revenue and profit goals. Lead planning cycles, line reviews, and promo strategy. Identify new distribution and expansion opportunities.
• - **Use data well:** Analyze syndicated, category, and store-level data to assess performance and uncover growth levers. Create clear, insight-driven plans for retailers and internal teams.
• - **Own execution:** Lead launches, promotions, and merchandising programs from planning to in-store rollout. Align with Operations, Planning, and Marketing to ensure inventory, packaging, and creative assets hit retailer timelines. Track results and improve the playbook.
• - **Work cross-functionally:** Partner with Supply Chain on OTIF and retailer compliance. Align with Planning on demand forecasts. Collaborate with Marketing on retailer-specific activations.
• - **Build for scale:** Develop systems, processes, and tools to support a rapidly growing omni-channel brand.

VP, Retail

Influencer Marketing

• Help grow and manage Create’s TikTok Shop Affiliate Program, supporting discovery, outreach, onboarding, and performance tracking
• Maintain and organize influencer databases, outreach pipelines, and content calendars
• Develop frameworks for influencer contracting, usage rights, and content licensing
• Collaborate with Growth and Creative teams to ensure influencer content aligns with campaign objectives
• Manage influencer communications — from rate negotiations and briefs to deliverable tracking and approvals
• Nurture creator relationships with consistent communication, updates, and community-building moments
• Support influencer events, gifting, and experiential activations
• Help write and refine influencer briefs that clearly outline deliverables, creative direction, and key messages
• Track and report on campaign performance, analyzing results to inform future strategy
• Identify top-performing creators and new partnership opportunities
• Build scalable systems for campaign management, reporting, and influencer communication
• Partner with internal teams to streamline workflows and optimize how influencer programs run

Influencer Marketing Coordinator

Marketing

• Lead retention strategy across Klaviyo email and SMS, including campaign management, segmentation, testing, and optimization.
• Build email and SMS marketing calendars, including concepting and providing copy and design notes for design resources.
• Build, maintain, and update email and SMS marketing flows.
• Own lifecycle and subscription flows, including onboarding, churn prevention, win-backs, replenishment, and cross-sell/upsell journeys.
• Partner directly with Recharge to manage subscription mechanics, dunning communications, and customer experience.
• Analyze retention performance and subscription health metrics; translate insights into actionable strategies that increase CLTV and reduce churn.
• Drive personalization and audience segmentation through advanced data strategies using all available customer information.
• Collaborate with app, data, and web partners to capture customer data to support segmentation and analytics.
• Maintain compliance with SMS/email best practices and privacy regulations.
• Stay ahead of industry trends within subscription and wellness e-commerce to identify new retention opportunities.

Retention Marketing Lead

• Support the development and execution of retail marketing programs for Target and other retail partners.
• Act as a day-to-day contact for retailers and brokers, ensuring alignment on promotions, media plans, and in-store initiatives.
• Adapt brand campaigns for retail channels, including in-store activations, digital retail media, circulars, and promotional events.
• Collaborate with operations to ensure product availability, pricing accuracy, and compliance with retailer requirements.
• Help manage and track budgets for retail media programs (Target Roundel and other retailer media platforms).
• Work with brokers and sales teams to support retail launches, promotions, and distribution opportunities.
• Collect and organize performance data from retail programs; share results and insights with internal teams.
• Monitor competitors and industry trends to identify opportunities in the retail space.

Retail Marketing Lead

Growth Marketing

• Own the full growth engine—acquisition, conversion, and retention—across paid, owned, and earned channels.
• Set growth strategy, hit revenue and CAC/LTV goals, and work directly with the CEO to keep growth efficient and brand-aligned.
• Build and mentor a high-performing growth team.
• Oversee media buying, creative testing, and scaling across Meta, TikTok, Google, TV, and emerging channels (budget upwards of $50M in 2026).
• Expand and optimize affiliate, creator, and ambassador programs to drive profitable customer acquisition.
• Own ecommerce site experience, CRO, analytics, and the full DTC funnel from landing page to checkout.
• Lead retention and lifecycle programs including email, SMS, loyalty, and subscription strategies to maximize LTV and repeat purchase.
• Build a rigorous testing culture using data for spend allocation, experimentation, and forecasting.
• Partner with Brand, Operations, Finance, and Retail teams to align growth with launches, retail expansions, and inventory planning.

Vice President, Growth Marketing

Brand Manager

• Own brand strategy, creative, and marketing across channels—digital, retail, and beyond—driving cultural relevance and retail growth.
• Report to the CEO and lead a growing team of marketers, creatives, and community leaders.
• Set and evolve Create’s brand architecture, voice, and visual identity; build cultural relevance through earned media, social, and partnerships with athletes and wellness leaders.
• Lead marketing strategy for national retailers including pricing, promotions, shelf displays, and circulars; guide price-pack architecture and packaging design updates.
• Oversee brand voice, copy, and creative direction across campaigns, digital, and retail.
• Leverage consumer research and retail data (e.g., Nielsen, dunnhumby) to shape strategy and measure impact.
• Build and mentor a high-performing brand team and collaborate cross-functionally with Growth and Ops to align messaging and execution.

VP, Retail

Influencer Marketing Coordinator

Retention Marketing Lead

Retail Marketing Lead

Vice President, Growth Marketing

VP/SVP, Brand Marketing