Create Wellness

Sales

• Full ownership of the Target business end-to-end, including buyer relationships, line reviews, forecasting, promotional planning, trade management, and customer P&L
• Development and execution of omni-channel strategy across in-store and Target.com to drive total account performance
• Broker leadership, ensuring best-in-class execution while maintaining direct ownership of the relationship and strategy
• Building and delivering compelling, data-driven business reviews to Target buyers
• Cross-functional partnership with shopper marketing to develop and execute activation plans that drive velocity both in-store and online
• Structured account planning including volume forecasting, promotional ROI, and distribution expansion strategy
• Acting as a core commercial leader, partnering directly with the SVP of Retail and contributing to overall retail strategy

Director, Sales

Account Manager

• Serve as the primary point of contact for Sprouts, GNC, Vitamin Shoppe, and Wegmans
• Build strong, trusted relationships with buyers and key stakeholders
• Expand into additional accounts and channels over time
• Own the full P&L across your accounts
• Drive revenue, distribution, and velocity through thoughtful planning and execution
• Lead line reviews, resets, and promotional strategies that deliver results
• Manage broker partners as an extension of your team
• Set clear expectations, ensure accountability, and drive execution at shelf
• Plan, allocate, and optimize trade spend
• Evaluate ROI and continuously refine promotional strategies to improve performance
• Own account-level forecasting and partner cross-functionally to ensure alignment with supply chain and inventory planning
• Partner closely with Marketing, Operations, and Planning to bring retailer-specific programs to life
• Use data to understand performance and identify opportunities
• Translate insights into clear, compelling narratives that influence buyers and internal stakeholders

National Account Manager, Natural & Specialty

Marketing

• Own Create’s retail marketing and activation calendar across Target, Sprouts, GNC, Vitamin Shoppe, and Wegmans
• Manage a dedicated retail marketing budget — planning, allocation, and ROI tracking
• Build and execute programs across platforms such as Instacart, Ibotta, Aisle, and similar tools that drive trial and conversion
• Identify and work with vendor partners to develop, launch, and execute secondary placement programs within retail partner stores and ecommerce platforms
• Monitor competitive shopper marketing activity and identify opportunities for differentiation
• Act as the strategic and executional bridge between retail sales and brand marketing teams
• Translate national brand campaigns into retailer-specific activation programs
• Build retailer presentations and co-op proposals that clearly demonstrate Create’s investment in the partnership
• Collaborate closely with the retail sales team on customer programs, partnerships, and in-store execution
• Partner with retailer marketing and merchandising teams to execute secondary placement and digital merchandising programs
• Develop shopper-facing creative briefs and manage internal or external creative resources
• Brief and manage agency or vendor partners to bring activation programs to life on time and on brand

Shopper Marketing Manager

Manager

• Partner on Amazon strategy and own day-to-day implementation
• Run PPC end-to-end: performance audits, keyword research, campaign creation, bid/budget/keyword adjustments, and negative-term management
• Partner with Ops on inbound planning — flag coverage risks (stockouts, Buy Box suppression, velocity shifts) for visibility
• Optimize PDPs: copy, imagery, A+ content, Brand Store, and Brand StoryManage catalog: listing creation, variations, bundles, and backend attribute audits
• Own account health and compliance: proactive monitoring, creating and resolving seller support cases, and ensuring policy adherence
• Monitor pricing and Buy Box integrity across channels and flag suppression risks
• Schedule and QA deals, Lightning Deals, and tentpole event participation (Prime Day, BFCM, etc.)
• Own execution across Target.com, Walmart.com, Instacart, and other marketplaces
• Drive marketplace expansion by launching, scaling, and optimizing new channels
• Tailor strategy to each platform — what works on Amazon isn’t what works on Instacart
• Monitor spend, sales, ROAS, and inventory flags across all marketplaces
• Flag anomalies fast: CVR drops, organic rank shifts, stockout risk, Buy Box loss
• Track organic rank trends on priority keywords (Brand Analytics SQP, Helium 10)
• Track competitors and overall market movement (search volume, BSR charts, Smart Scout)
• Proactively surface new tests, tactics, and growth opportunities — not just report on what happened

Director, Sales

National Account Manager, Natural & Specialty

Shopper Marketing Manager

Marketplaces Manager