Shopper Marketing Manager

Create Wellness

Shopper Marketing Manager focused on retail activation for a rapidly scaling wellness brand. Responsible for building partnerships and executing marketing strategies in retail environments.

Posted 4/28/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own Create’s retail marketing and activation calendar across Target, Sprouts, GNC, Vitamin Shoppe, and Wegmans
Manage a dedicated retail marketing budget — planning, allocation, and ROI tracking
Build and execute programs across platforms such as Instacart, Ibotta, Aisle, and similar tools that drive trial and conversion
Identify and work with vendor partners to develop, launch, and execute secondary placement programs within retail partner stores and ecommerce platforms
Monitor competitive shopper marketing activity and identify opportunities for differentiation
Act as the strategic and executional bridge between retail sales and brand marketing teams
Translate national brand campaigns into retailer-specific activation programs
Build retailer presentations and co-op proposals that clearly demonstrate Create’s investment in the partnership
Collaborate closely with the retail sales team on customer programs, partnerships, and in-store execution
Partner with retailer marketing and merchandising teams to execute secondary placement and digital merchandising programs
Develop shopper-facing creative briefs and manage internal or external creative resources
Brief and manage agency or vendor partners to bring activation programs to life on time and on brand

Requirements

What you’ll need

4–6 years of experience in shopper marketing, retail marketing, or trade marketing within CPG
Direct experience building and executing activation programs at Target
Hands-on experience with platforms such as Instacart, Ibotta, Aisle, or similar retail media tools
Experience managing a retail marketing budget with clear performance accountability
Strong cross-functional experience working across brand, creative, and sales teams
Familiarity with Target’s retail media ecosystem including Roundel
New York-based or willing to relocate, comfortable working in-office regularly
**Nice to Have**
Experience in the supplement, wellness, beauty, or food & bev category
Familiarity with Target’s promotional model
Background managing creative agencies or internal design resources
Experience at a brand in the $50M–$300M revenue range

Benefits

Comp & perks

Competitive compensation and equity
Fully-paid health, dental, and vision insurance
401K program
Manhattan office with a flexible hybrid setup and generous PTO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

shopper marketingretail marketingtrade marketingactivation programsbudget managementperformance accountabilitycreative briefsvendor managementcompetitive analysisdigital merchandising

Soft Skills

cross-functional collaborationstrategic thinkingexecutional skillspresentation skillscommunication skillspartnership developmentcreative managementproblem-solvingtime managementteam collaboration