Director, Sales

Create Wellness

Director of Sales overseeing Target account for Create Wellness, a high-growth supplement company. Driving omni-channel strategy and commercial leadership with key retail relationships.

Posted 4/28/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Full ownership of the Target business end-to-end, including buyer relationships, line reviews, forecasting, promotional planning, trade management, and customer P&L
Development and execution of omni-channel strategy across in-store and Target.com to drive total account performance
Broker leadership, ensuring best-in-class execution while maintaining direct ownership of the relationship and strategy
Building and delivering compelling, data-driven business reviews to Target buyers
Cross-functional partnership with shopper marketing to develop and execute activation plans that drive velocity both in-store and online
Structured account planning including volume forecasting, promotional ROI, and distribution expansion strategy
Acting as a core commercial leader, partnering directly with the SVP of Retail and contributing to overall retail strategy

Requirements

What you’ll need

5+ years of CPG retail sales experience with direct ownership of the Target account
Deep understanding of Target’s systems, cadence, and buyer expectations — with firsthand experience managing the relationship
Proven ability to manage and lead broker partners while maintaining full ownership of the business
Strong understanding of Target.com and omni-channel retail dynamics
Solid grasp of account P&L, promotional strategy, and retail math
Track record of driving both distribution gains and velocity at a major mass retailer
**Nice to Have**
Experience at a high-growth supplement, wellness, beauty, or food & bev brand
Familiarity with Wegmans or other premium grocery accounts
Existing relationships within major broker networks
Experience scaling a brand from early retail entry to meaningful velocity and productivity

Benefits

Comp & perks

Competitive compensation and equity
Fully-paid health, dental, and vision insurance
401K program
Location: Minneapolis preferred; open to remote with frequent travel

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CPG retail salesaccount P&L managementpromotional strategyvolume forecastingretail mathomni-channel strategydata-driven business reviewsdistribution expansion strategypromotional ROIbroker management

Soft Skills

leadershiprelationship managementcross-functional partnershipstrategic planningcommunication