National Account Manager, Natural & Specialty

Create Wellness

National Account Manager managing key retail relationships for a rapidly growing creatine brand. Driving revenue and execution strategies with strong analytical skills.

Posted 4/28/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Serve as the primary point of contact for Sprouts, GNC, Vitamin Shoppe, and Wegmans
Build strong, trusted relationships with buyers and key stakeholders
Expand into additional accounts and channels over time
Own the full P&L across your accounts
Drive revenue, distribution, and velocity through thoughtful planning and execution
Lead line reviews, resets, and promotional strategies that deliver results
Manage broker partners as an extension of your team
Set clear expectations, ensure accountability, and drive execution at shelf
Plan, allocate, and optimize trade spend
Evaluate ROI and continuously refine promotional strategies to improve performance
Own account-level forecasting and partner cross-functionally to ensure alignment with supply chain and inventory planning
Partner closely with Marketing, Operations, and Planning to bring retailer-specific programs to life
Use data to understand performance and identify opportunities
Translate insights into clear, compelling narratives that influence buyers and internal stakeholders

Requirements

What you’ll need

4+ years of experience in CPG sales or retail account management
Experience working with Natural or Specialty retailers (Sprouts, GNC, Vitamin Shoppe, Wegmans, Whole Foods, etc.)
Strong commercial instincts with the ability to manage a business end-to-end
Comfortable owning relationships and representing the brand directly with buyers
Analytical thinker who can turn data into action
Highly organized and detail-oriented with strong follow-through
**Nice to Have**
Existing relationships with key buyers in Natural or Specialty
Experience in supplements, wellness, beauty, or food & bev CPG
Broker management experience
Familiarity with KeHE and UNFI
Experience in a high-growth or emerging brand environment

Benefits

Comp & perks

Competitive compensation and equity
Fully-paid health, dental, and vision insurance
401K program
Remote, with regular travel expected

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CPG salesretail account managementP&L managementtrade spend optimizationaccount-level forecastingpromotional strategy developmentdata analysisperformance evaluationbusiness managementbroker management

Soft Skills

relationship buildingaccountabilityorganizational skillsdetail-orientedanalytical thinkingcommunicationinfluencingexecutionplanningcollaboration