Growth Marketing

• Design, launch, and optimize global lifecycle tests and programs (email, push notifications, in-app messaging) to drive activation, engagement, and retention across B2C and B2B segments.
• Own end-to-end messaging strategy, including audience segmentation, personalized journeys, channel selection, and timing to maximize conversion and long-term value.
• Develop testing roadmaps for lifecycle campaigns, running A/B and multivariate experiments to improve open rates, click-through rates, and downstream metrics such as paid conversion, DAU/WAU impact, and LTV.
• Partner with product and engineering to enhance messaging infrastructure (event triggers, experimentation tools, data pipelines) and enable sophisticated targeting and automation.
• Build and maintain funnel performance dashboards to surface opportunities and guide prioritization.
• Collaborate with creative and design teams to craft compelling copy and visuals that reinforce ChatGPT’s brand and value proposition while driving measurable outcomes.
• Leverage AI-powered workflows to personalize communications at scale, using predictive models to optimize content, timing, and delivery.
• Partner with data science to develop attribution models and measure the incremental impact of these growth levers. Share these learnings with the broader organization.

Growth – Emails, Notifications and Lifecycle

Director, D2C Growth & Innovation

Strategic Growth Manager

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