Business Development Representative Manager
Scribe
Job Level
Lead
About the role
- Report directly to the Chip Of Product; based in Israel (Tel‑Aviv).
- Remit spans brand, demand, product marketing, investor relations, and marketing ops to build team, playbooks, and dashboards to Series C.
- Publish brand‑to‑pipeline plan (PR, analyst, social, ambassador, “game‑over” content).
- Launch four growth engines (SEO/GEO + content, paid ABM, partner co‑sell, events) to generate qualified pipeline.
- Deliver qualified leads per region (US, EU, APAC) while keeping CAC within guardrails.
- Deploy a full sales‑enablement kit and persona nurtures; lift deal velocity.
- Own the marketing budget; reallocate quarterly to keep CAC payback low and a reasonable LTV:CAC ratio.
- Manage and lead a team of 5–10 external contractors in the first year; define roles & responsibilities, workflows, and performance dashboards.
- Create visual and textual cutting edge marketing content; work with creative agencies and studios.
- Produce monthly “war‑room” dashboards by region, product, and partner; present insights weekly.
- Lead investor‑relations marketing: quarterly progress demos, investor brief, and bi‑annual VIP demos.
- Ensure the full martech stack is live and integrated.
Requirements
- 10+ years in marketing
- 8+ years at VP/Head level owning both brand and demand
- Proven ≥ 3× ARR growth (from 7‑ to 8‑figures) in defense‑tech, robotics, or deep‑tech B2G/B2B
- Managed 6‑ to 7‑figure annual marketing budgets
- Built from scratch and led a 5+ FTEs across US/EU/APAC
- Led at least one end‑to‑end category‑design initiative and captured market leadership
- Double‑digit MoM brand‑awareness gains with tier‑1 media/analyst coverage
- Executed ABM/BDR programs generating Qualified Leads
- Improved demo‑to‑win rate and reduced sales cycle length through PMM initiatives
- Established relationships with defense agencies, primes, and critical‑infrastructure buyers
- Startup tempo: able to ship roadmap, budget, and OKR dashboards within 45 days
- Data‑first operator: advanced marketing automation, analytics, and BI skills
- Proven creative work on branding, messaging, and high‑end content creation
- Exceptional written and spoken English; additional language (Hebrew, German, Arabic) a plus.
