Director of Demand Generation
MagicSchool AI
Director of Global Demand Generation
Lansweeper
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Own the strategy: Define and manage Lansweeper’s global demand generation strategy and campaign calendar across new logo acquisition and customer upsell, cross-sell, and account expansion.
- Lead across audiences: Drive campaigns for our three key motions — IT organizations, Managed Service Providers (recruit & resell), and Independent Software Vendors (recruit and sell-through).
- Collaborate across teams: Work with Sales, Product Marketing, Customer Success, Partner teams, and other areas within the marketing team to ensure campaigns are tied directly to revenue outcomes.
- Elevate the team: Lead, coach, and grow a global demand gen team (currently eight team members), creating playbooks and governance that make growth repeatable.
- Optimize relentlessly: Monitor campaign performance, conversion, and ROI — and use data to fine-tune every step of the funnel.
- Shape the future: Help Lansweeper evolve from a product-led motion into a hybrid product + sales-led strategy.
Requirements
- 10+ years in B2B SaaS marketing, with 5+ leading demand generation at scale.
- Proven track record of building integrated, multi-channel campaigns (ABM, digital, events, partner/VAR marketing) that deliver measurable pipeline impact.
- Deep experience with funnel governance, campaign attribution, and pipeline reporting.
- Strength in both vision and execution — from setting strategy to getting into the details with your team.
- A collaborative leadership style that drives alignment across regions and functions.
- Nice to have: Experience with Atlassian ecosystem partners or similar software/VAR partner ecosystems.
