Director of Demand Generation
Sendoso
Director of Demand Generation
MagicSchool AI
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $165,000 - $205,000 per year
Job Level
Lead
About the role
- Own the integrated demand generation strategy to deliver qualified free users and MQLs that meet or exceed downstream activation and opportunity creation benchmarks.
- Partner with the Growth Product team to align on acquisition profiles, target segments, and free user activation goals.
- Align with Sales to ensure MQLs meet ICP and engagement criteria for high conversion to SQLs and Opportunities.
- Provide acquisition and pipeline forecasts, conversion insights, and strategic recommendations to the executive team.
- Balance acquisition volume with quality, ensuring that growth in signups/MQLs leads to measurable improvements in downstream conversion and revenue impact.
- Lead multi-channel campaigns designed for both self-serve PLG and enterprise ABM motions.
- Own ABM strategy for 1:Many, 1:Few, and 1:1 plays targeting priority accounts and strategic districts/states.
- Continuously optimize campaigns for CAC efficiency, funnel conversion rates, and LTV impact.
- Lead the national and regional events strategy—trade shows, conferences, executive dinners, and roadshows—that generate high-quality leads and accelerate deals.
- Integrate events with ABM and digital campaigns for pre-, during-, and post-event engagement that maximizes ROI.
- Manage and develop a cross-functional demand gen team, including Demand Generation Manager and Events & Regional Marketing Team.
- Attract, hire, and develop top talent across specialties, creating a culture of accountability, performance, and experimentation.
- Be accountable for hitting ambitious acquisition targets while ensuring the quality of leads supports strong downstream conversion to Plus subscriptions and enterprise opportunities.
Requirements
- 10+ years in B2B SaaS marketing, with at least 5 years leading demand generation at scale.
- Proven PLG, freemium, or B2C2B experience, with a track record of driving free/PQL → enterprise conversion.
- History of owning acquisition and pipeline targets of at least $X/year while maintaining strong downstream conversion rates.
- Deep expertise in ABM and event marketing.
- Proficiency with modern marketing tech stacks (HubSpot/Marketo, Salesforce, 6sense/Demandbase, Google Analytics, Webflow, etc.).
- Strong analytical skills, with expertise in attribution, forecasting, and data storytelling.
- Experience managing multi-million-dollar budgets and optimizing for ROI.
- Thrives in high-growth, fast-paced environments; able to balance strategy with hands-on execution.
- Authorized to work in the United States or Canada without visa sponsorship.
